Lead and optimize community engagement and growth strategies for the Influenster app, focusing on user acquisition, engagement, and satisfaction through various marketing channels.
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
Influenster is seeking a dynamic and strategic Manager, Community Engagement & Growth to lead and optimize our key member-facing functions. This role is crucial in driving the growth, engagement, and satisfaction of our vibrant community within the Influenster app. You will lead a talented team across paid marketing, email marketing, content/design, member support, and social media management, ensuring a cohesive and impactful experience for our users.
You are a natural leader with a deep understanding of digital marketing, community building, and customer experience. You thrive in a fast-paced environment and are adept at leveraging data to inform strategy and optimize performance across multiple channels.
What You'll Do:
- Lead and Mentor: Directly manage and develop a team of professionals across diverse functions: paid marketing, email marketing, content/design, member support, and social media management. Foster a collaborative and high-performing team environment.
- Drive User Acquisition: Oversee paid marketing strategies and campaigns focused on acquiring new members and driving app downloads. Collaborate with your team to optimize channels, targeting, and creative to achieve ambitious growth targets.
- Boost User Engagement: Oversee the engagement team who focuses on email marketing and push notification strategies to increase weekly active users (WAU) and enhance participation within the app. Develop segmentation strategies and optimize messaging to drive key in-app actions.
- Elevate Brand & Content: Oversee the Content/Design team, ensuring the creation of compelling and on-brand design assets and copy for the app, marketing campaigns, and social channels. Maintain a consistent brand voice and visual identity.
- Ensure Member Satisfaction: Guide the Member Support team in providing timely, effective, and empathetic assistance to all inbound member inquiries. Analyze support data to identify trends and inform product or process improvements.
- Grow Social Presence: Direct the Social Media Management team in developing and executing content strategies for Influenster's Instagram and TikTok channels. Drive community growth, engagement, and brand awareness through compelling social content.
- Strategic Alignment: Develop and execute integrated strategies across all managed functions to ensure cohesive messaging and a seamless user journey from acquisition to ongoing engagement and support.
- Performance Analysis: Define, track, and report on key performance indicators (KPIs) across all managed functions. Use data and insights to identify opportunities for optimization, test new initiatives, and iterate on existing strategies.
- Cross-Functional Collaboration: Partner closely with product, engineering, and other internal teams to advocate for community needs, provide feedback, and align on initiatives that impact the user experience
- Stay Ahead of Trends: Continuously monitor industry trends, competitor activities, and emerging technologies in digital marketing, community management, and social media to keep Influenster at the forefront.
What You'll Bring:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 10+ years of experience in digital marketing, community management, or a related field, with at least 4 years in a leadership or management role overseeing multiple functions.
- Proven experience in managing teams focused on user acquisition, engagement, and support within a B2C mobile app or digital product environment. (experience with Meta/Tiktok/Apple/Google ads)
- Strong understanding of paid marketing channels (e.g., mobile app install campaigns), email marketing platforms, and push notification strategies. (Experience with Braze encouraged)
- Demonstrated experience in content strategy, design oversight, and social media management for brand-building and community engagement.
- Excellent leadership, communication, and interpersonal skills with the ability to inspire and motivate a diverse team.
- Highly analytical and data-driven, with the ability to translate insights into actionable strategies.
- Comfortable working in a fast-paced, dynamic, and evolving tech environment.
- Passion for community building and delivering exceptional user experiences.
- Experience with Mixpanel, Appsflyer or equivalent required Experience with Zendesk or equivalent required Experience with persona research encouraged
Nice to Have:
- Experience with influencer marketing or user-generated content platforms.
- Familiarity with the Influenster app and community.
#LI-Hybrid
#LI-JM1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
Top Skills
Appsflyer
Braze
Mixpanel
Zendesk
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