Senior Manager, Commercial Data Strategy

Job Summary:

SENIOR MANAGER, COMMERCIAL DATA STRATEGY

Location: Remote in the US

Division: Ticketmaster NA – Global Sales Operations

Line Manager: Vice President, Global Client Analytics

Contract Terms: Permanent, 40 hours per week

THE TEAM

The Commercial Data Strategy team dedicated to unlocking the value of data across the organization. We drive innovation in data acquisition, integration, and advanced analytics, empowering business units to make data-driven decisions and maximize the impact of our data assets for internal and external clients.

THE JOB

The Senior Manager, Commercial Data Strategy, will play a pivotal role in shaping and executing the company’s data and AI strategies. This individual will support the identification, acquisition, and integration of third-party data sources, lead the RFP process for third-party data partners, and serve as an internal advocate for the power of data and insights. The role requires close collaboration with business, technology, internal and external partners to ensure data initiatives align with commercial objectives and drive measurable value.  Lastly, this leader will ensure that we are testing and implementing the latest AI opportunities to improve efficiencies and elevate LiveAnalytics models and scoring.

WHAT YOU WILL BE DOING

• Support the development and execution of the company’s commercial data and AI strategies.
• Lead and coordinate third-party data partner RFPs, including requirements gathering, vendor evaluation, and contract negotiation.
• Collaborate with internal stakeholders to identify data needs and opportunities for innovation.
• Manage data acquisition processes, ensuring data quality, compliance, and integration with internal systems.
• Champion data clean room conversations and activations.
• Act as an internal champion for data-driven decision making, promoting best practices and success stories across the organization.
• Track and report on the impact of data initiatives, providing insights and recommendations for continuous improvement.
• Develop and maintain documentation, case studies, and training materials to support data literacy and adoption.
• Participate in cross-functional meetings and projects to ensure alignment of data initiatives with business goals. 

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 7+ years of experience in data strategy, analytics, or a related field.
• Familiarity with AI/ML concepts and their application in business.
• Experience with data acquisition, vendor management, or RFP processes.
• Understanding data governance, privacy, and compliance best practices.
• Strong analytical and problem-solving skills; ability to translate business needs into data solutions.
• Effective communication and presentation skills, with the ability to engage stakeholders at all levels.
• Proficiency in data tools (e.g., SQL, Python, Databricks, Power BI) is a plus.
• Bachelor’s degree or equivalent experience.
• Up to 15% travel may be required.

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.