Senior Manager, Channel Marketing

About Team & About Role:

Rubrik’s marketing team is growing! We are looking for a talented Senior Channel Marketing professional to lead our Americas channel marketing team and work with our most strategic channel partners. Someone with deep knowledge and experience in the channel indirect business, passionate about demand generation campaigns, with a data driven mindset to help scale the business, and who can lead and coach a team of talented marketers. 

This position will report to the Sr. Director of Global Partner Marketing and work with Rubrik’s strategic channel partners in the Americas. The ideal candidate is passionate and driven to accelerate and execute strategic marketing plans with Rubrik’s top resellers to drive pipeline, brings creative thinking to energize our partners and win mindshare,  all while leading a team of talented channel marketers. The right person has a data-driven mindset, the poise and confidence to work with executives, can program manage initiatives with multiple cross functional stakeholders, and can roll up his/her sleeves to run campaigns/programs end to end. 

This role is critical in designing and implementing plans and campaigns to accelerate Rubrik’s partner-sourced business in the Americas. The ideal candidate is business savvy and has specific experience in both setting strategy for and running execution on a multitude of marketing programs including content marketing, events, conferences, digital, social, email, direct mail, and virtual events. 

What you’ll do:

• Build 6 month Marketing strategies and plans for all of our strategic channel partners to support joint business plans aligned to Rubrik’s GTM channel priorities. Focus on prospect/customer facing activities. 
• Lead and coach a team to execute end to end programs to drive partner-sourced pipeline.
• Be responsible for a pipeline target tied to channel marketing.
• Be a partner to channel leaders and proactively meet with resellers’ sales and marketing teams to align on quarterly marketing plans and commitment on outcomes. 
• Develop new programs and content with Rubrik’s National Channel Partners to successfully build momentum and loyalty resulting in additional sales participation with pipeline as the end goal.
• Work closely with our Channel Development and Field Marketing teams to strategically map and execute a channel marketing plan aligned to goals.
• Oversee and track budget allocations and KPIs, such as, leads, meetings, pipeline, conversions, and yield. Take initiative to make changes that improve efficiencies.
• Support new partners (distribution) with marketing resources to help them mature in their Rubrik journey.
• Maniacal focus on data to measure the impact of the team’s contribution to the business and present these results to Rubrik’s senior leadership teams. 

Experience you’ll need:

• 8+ years in partner marketing
• Best in class event marketing, demand generation and channel experience with a B2B hi-tech company
• Experience with National Partners, DMRs, and large resellers.
• Strong executive presence and communication skills
• Proven success in driving pipeline and optimizing ROI with partners
• Proven success managing a budget and hitting pipeline goals 
• Must be able to prioritize and multi-task with special attention to detail
• Strong understanding of channel tools (MDF, Partner Portals)
• Track record of creating and executing innovative partner marketing programs.
• Results-oriented and able to use data for decision making.
• Ability to think strategically while implementing tactically, balancing longer term ambitions with current capacity and demands.
• Ability to interact and collaborate effectively with team members, colleagues, cross-functional teams, and partners.
• Ability to step into a coach and player role.

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