Develop and manage business marketing strategies, oversee large campaigns, and drive customer acquisition for multiple services while leading teams and managing budgets.
JOB SUMMARY
Responsible for developing campaign and creative strategy with oversight of execution of large business marketing campaigns, Account Based Marketing (ABM), door opener initiatives to drive growth in Strategic markets. This individual manages efforts to drive units, profitable revenue and operating efficiencies through customer acquisition and migration for the large business portfolio of services including Data, Voice, Video, and Cloud.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Lead a cross-functional team to manage marketing campaigns from project initiation through post campaign analysis and summary report with full accountability for results and optimization recommendations
Manage work with internal teams across product, portfolio marketing, acquisition marketing, marketing automation, data, reporting and analytics with shared services partners for creative and media execution.
Partner with research to develop insights that will drive creative and media strategies.
Manage budget and monthly accrual process for respective area.
Manage high performing teams by leading, developing, training and providing effective coaching to attract and foster talent.
Perform other duties as required.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Manage multiple projects and tasks; Penchant to work with a sense of urgency
Work cross functionally within organization
Ability to work independently and make recommendations and decisions autonomously
Ability to maintain confidentiality
Ability to make decisions and resolve problems while working under pressure
Ability to manage and foster change
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Strong attention to detail balanced with the ability to think strategically
Highly developed capacity for teamwork and a strong focus on the customer
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Required Education
Bachelor's degree in Marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
Direct Marketing experience -8+
Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 8+
Marketing project management
Experience in developing digital advertising and ABM programs for the following purposes acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing.
Extensive experience developing direct marketing creative, preferably for a subscription-based business
Experience developing scientific test matrices and executing
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Cable experience
WORKING CONDITIONS
Office work environment
May require occasional travel
MST609 2025-53071 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
Responsible for developing campaign and creative strategy with oversight of execution of large business marketing campaigns, Account Based Marketing (ABM), door opener initiatives to drive growth in Strategic markets. This individual manages efforts to drive units, profitable revenue and operating efficiencies through customer acquisition and migration for the large business portfolio of services including Data, Voice, Video, and Cloud.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Lead a cross-functional team to manage marketing campaigns from project initiation through post campaign analysis and summary report with full accountability for results and optimization recommendations
Manage work with internal teams across product, portfolio marketing, acquisition marketing, marketing automation, data, reporting and analytics with shared services partners for creative and media execution.
Partner with research to develop insights that will drive creative and media strategies.
Manage budget and monthly accrual process for respective area.
Manage high performing teams by leading, developing, training and providing effective coaching to attract and foster talent.
Perform other duties as required.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Manage multiple projects and tasks; Penchant to work with a sense of urgency
Work cross functionally within organization
Ability to work independently and make recommendations and decisions autonomously
Ability to maintain confidentiality
Ability to make decisions and resolve problems while working under pressure
Ability to manage and foster change
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Strong attention to detail balanced with the ability to think strategically
Highly developed capacity for teamwork and a strong focus on the customer
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Required Education
Bachelor's degree in Marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
Direct Marketing experience -8+
Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 8+
Marketing project management
Experience in developing digital advertising and ABM programs for the following purposes acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing.
Extensive experience developing direct marketing creative, preferably for a subscription-based business
Experience developing scientific test matrices and executing
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Cable experience
WORKING CONDITIONS
Office work environment
May require occasional travel
MST609 2025-53071 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
Top Skills
Excel
PowerPoint
Spectrum Los Angeles, California, USA Office
Los Angeles, CA, United States
Similar Jobs at Spectrum
Information Technology • Internet of Things • Mobile • On-Demand • Software
The Senior Manager of B2B Marketing strategizes and executes marketing programs to generate leads and improve market share, leading cross-functional teams and optimizing performance metrics.
Top Skills:
ExcelMicrosoft Word
Information Technology • Internet of Things • Mobile • On-Demand • Software
The Senior Manager, Marketing for Public Sector will develop go-to-market strategies with expertise in target audiences, market trends, and product alignment to drive growth. This role involves leading teams, managing campaigns, and collaborating across functions to enhance marketing effectiveness within Public Sector verticals.
Top Skills:
DataManaged ServicesVideoVoice
Information Technology • Internet of Things • Mobile • On-Demand • Software
Oversee development and execution of social media strategies to boost brand awareness and customer engagement. Mentor teams and analyze metrics.
Top Skills:
AIAnalytics ToolsContent Management ToolsGai TechnologySeoSocial Media Platforms
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
