Senior Account Based Marketing (ABM) Manager

WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. The WEKA® Data Platform sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We’re passionate about solving our customers’ most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.

What’s Cool About This Job

WEKA is seeking a talented, data-driven Sr. Account-Based Marketing (ABM) Manager to partner closely with our Americas Strategic Accounts team. In this role, you will be responsible for developing and executing high-impact ABM programs that drive pipeline growth, accelerate deal velocity, and deepen customer relationships. You’ll collaborate cross-functionally with sales, field marketing, and campaign/product marketing teams to align strategy with business goals. If you're a strategic builder who blends data with creativity and thrives in a fast-paced, high-growth environment, this is the role for you.

What you'll be doing:

Build & Execute ABM Campaigns: Develop and lead 1:1 and 1:few, full-funnel, multi-channel campaigns that drive deal acceleration, account growth, and cross-sell/upsell opportunities. Create scalable frameworks and repeatable playbooks to support consistent, data-driven ABM execution within high-priority verticals like healthcare.

Sales Alignment: Collaborate closely with sales reps and leadership to gain deep account insight and deliver persona- and use case-driven messaging that drives engagement. Serve as the ABM lead for the Americas region in all strategic planning discussions.

Cross-Functional Collaboration: Work cross-functionally with field marketing,  campaigns/product marketing, customer marketing, and sales to deliver seamless, end-to-end customer journeys aligned to business objectives.

Data-Driven Optimization: Define and track key performance indicators tied to business goals, analyze campaign performance and continuously refine strategies using data insights to improve impact and efficiency.

Experiential Marketing: Partner with field marketing to design high-touch, bespoke experiences for top strategic accounts—elevating in-market activations with 1:1 personalization and memorable engagements.

Innovation & Testing: Champion a culture of experimentation by testing new tactics, staying current with ABX trends, and bringing creative, bold ideas to life that redefine how we engage target accounts.

Budget Management: Own the ABM program budget, ensuring efficient spend, strong ROI, and alignment with regional and organizational priorities.

ABM Resource Hub: Build and maintain a centralized ABM Center of Excellence with self-serve tools, templates, and best practices to empower global marketing and sales teams.

Requirements: 

• 8+ years of marketing experience in B2B enterprise technology industry, minimum 5 years account-based marketing (ABM) manager.
• Proven ABM experience with 1:1 and 1:few account-based strategies and integrated marketing execution.
• Proficient in sales and martech tools and ABM platforms, including Salesforce, Marketo, Tableau, Demandbase, Gong, Optimizely, and 6Sense.
• Strong sales-centric approach with a deep understanding of how to create marketing that drives outbound efforts and earns sales adoption.
• Strong collaboration skills, with the ability to work cross-functionally across organizational boundaries to build relationships to accomplish objectives.
• Strategic and creative thinker with a talent for simplifying complex concepts, influencing stakeholders at all levels, and blending storytelling with data to drive informed, impactful marketing decisions.
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.

It's nice if you have:

• Excellent interpersonal and relationship-building skills. 
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field. 

The WEKA Way:

We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.

We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation.

We are Collaborative: True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and results. And together, we’re unstoppable.

We are Customer Centric: Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.

Concerned that you don’t meet every qualification above?

Studies have shown that women and people of color may be less likely to apply for jobs if they don’t meet every qualification specified. At WEKA, we are committed to building a diverse, inclusive and authentic workplace. If you are excited about this position but are concerned that your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

USA Residents Only: The base salary hiring wage range for this position which the Company reasonably and in good faith expects to pay for the position in the specified geographic areas or locations, is $124,000 - $155,000. Final compensation will be dependent on various factors relevant to the position and candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. In addition, the position may include some of the following comprehensive benefits such Medical, Dental, Vision, Life, 401(K), Flexible Time off (FTO), sick time, leave of absence as per the FMLA and other relevant leave laws.