Senior Lifecycle Marketing Specialist

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role

We’re looking for a Senior Lifecycle Marketing Specialist to lead the strategy and execution of lifecycle programs that drive user acquisition, conversion, and retention.

In this role, you’ll develop and launch campaigns that speak to prospective and existing patients at every step: exploring treatment, booking a visit, starting medication, sticking with the program, and celebrating results. You’ll shape how our audience understands about our products, navigates care, and builds trust — and you’ll do it with smart segmentation, great content, and behavior-driven automation.

This is a cross-functional role perfect for someone who can think like a growth marketer, write like a health communicator, and execute like an operator.

Responsibilities

• Create email/SMS journeys that activate new leads: from ad click to scheduled appointment and prescription start.

• Collaborate with content and creative to build high-performing landing page flows and lead magnets (e.g. quizzes, guides, testimonials).

• Work with paid marketing to align lifecycle programs with acquisition messaging and targeting.

• Develop educational campaigns for our patients, explain the clinical process, and set patient expectations.

• Launch lifecycle sequences to reduce drop-off during intake, medical evaluation, and prescription onboarding.

• Use surveys, patient feedback, and data to continuously improve how we explain care and convert intent into action.

• Design programs that reinforce long-term adherence, including milestone messages, coaching content, and refill reminders.

• Segment patients by duration, progress, and risk of churn to deliver targeted outreach and interventions.

• Collaborate with clinical and support teams to automate follow-ups and re-engagement efforts.

• Set up A/B tests across flows, copy, and content format to improve key conversion and retention metrics.

• Analyze lifecycle funnel data to identify high-leverage segments and drop-off points.

• Maintain clean reporting on performance across tools like Customer.io, Retool, or internal dashboards.

Requirements

• 4+ years in lifecycle or CRM marketing, ideally in DTC health, wellness, or subscription-based services.

• Strong command of messaging strategy, conversion copywriting, and behavior-based segmentation.

• Experience managing multi-channel campaigns (email, SMS, push) from idea through implementation.

• Analytical mindset with comfort reviewing lifecycle KPIs and campaign results.

• Highly organized and self-driven — someone who can operate independently in a fast-paced environment.

Nice-to-haves:

• Familiarity with healthcare marketing

• Experience building campaigns in tools like Customer.io, Braze, Klaviyo, or Iterable.

• Comfort working with low-code tools (e.g. Zapier, Retool) and light data workflows (e.g. SQL or Airtable).

• A human-first approach to healthcare communication — grounded in empathy, clarity, and trust-building.

As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

This company is affiliated for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.