Revenue Product and GTM Enablement Specialist

Focus Areas: 

• Translating product features into compelling sales narratives, value propositions, and competitive differentiators 

• Orchestrating seamless product launches and GTM initiatives that drive revenue growth 

• Building measurable enablement programs that demonstrate clear ROI and business impact 

• Contributing to new hire onboarding programs that accelerate time-to-productivity 

Essential Responsibilities 

Product & GTM Enablement 

• Lead end-to-end enablement for product launches and GTM initiatives, translating product releases into sales-ready training and content 

• Develop comprehensive product enablement assets: pitch decks, demo guides, battle cards, objection handlers, and competitive intelligence 

• Create and maintain product playbooks codifying winning sales strategies across solutions, personas, industries, and deal types 

• Facilitate engaging product training (bootcamps, certifications, demo clinics) that build seller confidence and product fluency 

Onboarding & Content Development 

• Contribute to new hire onboarding by developing product-focused curriculum, training modules, and certification content 

• Build scalable enablement assets (e-learning, microlearning, videos, assessments) using modern instructional design principles 

• Manage enablement content lifecycle within LMS and sales enablement platforms, ensuring accessibility and relevance 

• Partner with Sales, Marketing, Product, and subject matter experts to create high-quality, sales-ready content 

Performance & Collaboration 

• Leverage LMS analytics, Salesforce/Domo data, and performance metrics to measure program effectiveness and demonstrate enablement ROI 

• Partner with Revenue Operations to analyze product attach rates, win/loss data, and deal velocity to identify enablement gaps 

• Build strong cross-functional partnerships with Product, Marketing, Sales Leadership, and Revenue Operations 

• Stay current on competitive landscape, market trends, and product developments to ensure enablement relevance 

Requirements 

Minimum Qualifications 

• Bachelor's degree in Business, Marketing, Communications, Education, or related field 

• 3+ years revenue enablement, sales enablement, or product marketing experience supporting B2B revenue teams 

• Strong product enablement background translating product/solutions/features into compelling business value and sales messaging 

• Experience contributing to sales onboarding programs with focus on product training and certification 

• Deep understanding of B2B sales methodologies (MEDDPICC, Challenger, SPIN, Solution Selling) and revenue lifecycle 

• Proven track record supporting product launches and GTM initiatives that drive revenue results 

• Exceptional communication, facilitation, and storytelling skills for technical and non-technical audiences 

• Experience with LMS platforms (Intellum strongly preferred) and sales enablement tools (Showpad, Highspot, Seismic, Mindtickle) 

• Proficiency with CRM systems (Salesforce preferred) 

• Data-driven mindset analyzing enablement metrics and sales performance data 

• Strong project management skills managing multiple product launches simultaneously 

Preferred Qualifications 

• Docebo LMS and/or Sales Enablement platform administration experience 

• Strong familiarity with MEDDPICC  

• Proficiency with sales enablement technology stack (Showpad, Dock, Clari Copilot) 

• Instructional design capabilities with awareness of methodologies (ADDIE, SAM) and adult learning principles