Senior KOL Growth Marketer - (Chinese Speaker)

Overview 

As part of the Growth team, you’ll be in charge of brainstorming and executing customized and targeted campaigns for different regions and objects, whether it’s product launches or brand campaigns.

We are seeking a highly motivated and results-driven Growth KOL Marketer with business fluency in English and Chinese to expand our presence and user base within the crypto space. You will be instrumental in identifying, acquiring, and nurturing relationships with KOLs to drive measurable growth and user acquisition. This role requires a strategic thinker with strong negotiation skills, a proven ability to overcome challenges, and expertise in managing KOL performance to meet ambitious growth targets.

Key Responsibilities

• Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem.
• Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships.
• Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits.
• Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting.
• Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports.
• Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns.
• Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines.
• Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing.

Qualifications

• Experience working in the crypto trading space, including key players, trends, and channels is essential 
• 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management.
• Demonstrated ability to negotiate and close deals with external partners, along with strong objection handling skills.
• In-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact.
• Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels.
• Excellent written and verbal communication skills in English and Chinese, with the ability to create compelling content and present ideas clearly to diverse audiences. 
• Ability to work collaboratively with cross-functional teams (e.g., Product, Sales, Legal) and contribute to a positive team culture.
• A passion for innovation, growth hacking, and staying ahead of industry trends in crypto and digital marketing.
• Basic graphic design skills and a creative, fun mindset is highly desirable.

Why BitMEX?

BitMEX offers a dynamic environment that blends intense work, a vibrant culture, and diversity. We actively recruit across time zones to meet growing demands and attract top global talent.

We're seeking determined, responsible, and collaborative individuals to join us in building a leading cryptocurrency ecosystem. We value meticulousness, agility, and simplicity. As a 24/7 global exchange, we look for adaptable team players who can excel in a diverse, cross-market environment.

We provide flexible arrangements to our remote contract talents with:

• Work from home to help you find the perfect balance between work, family and personal life
• Paid holidays and leave so you won’t miss out any important events
• Team building & offsite events to bring our global team closer
• Don’t forget the advantage of our Beyond Border Remote Working policy, where you get to work away from your home country
• Option to choose to be paid in fiat or crypto currency, providing the flexibility to shape your financial freedom

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