Senior Integrated Marketing Lead, Consumer Campaigns (Cash App & Afterpay)

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is seeking asenior integrated marketing leaderto own and deliver the company's highest-impact consumer campaigns across Cash App and Afterpay - spanning banking, payments, and Buy Now Pay Later. This role is for a full-funnel campaign marketing leader who can set the strategic frame, make clear tradeoffs, shape distinctive creative, and orchestrate media to drive meaningful brand and product impact at scale.
This leader will be the directly responsible owner for integrated campaign strategy, connecting product storytelling to culture, community, and real consumer needs - driving measurable brand and product lift across awareness, consideration, and adoption. The ideal candidate is deeply experienced in owning large-scale, high-stakes campaigns (from ~$10M to $50M+), excels at partnering with Creative and Media teams, and knows how to translate insight into work that moves both hearts and metrics.
Success in this role will be defined by step-change improvements in brand relevance, product understanding, and sustained growth across Cash App and Afterpay's consumer ecosystem, as well as by establishing a clear, repeatable operating model for integrated campaigns that increases clarity, speed, and impact over time.
Key Responsibilities
Strategic & Campaign Leadership

• Serve as the single accountable owner for integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals.
• Own the development of full-funnel campaign frameworks - from audience insight and strategic positioning through creative expression, channel activation, and measurement - with authority to make final decisions when tradeoffs are required.
• Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities, while maintaining accountability for campaign outcomes.
• Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns, bringing clarity when ownership or direction is ambiguous.
• Act as a senior decision-maker who can influence lead across disciplines and levels, bringing clarity, conviction, and momentum to complex, high-stakes initiatives.

Media, Investment & Activation

• Own campaign investment strategy and budget allocation as a strategic tradeoff lever across paid, owned, and earned channels - ensuring media strategies ladder up to campaign objectives and long-term brand and business value.
• Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact and making clear calls when priorities compete.
• Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results.
• Manage and steward large-scale budgets ranging from $10M to $50M+, with accountability for impact, not just delivery.

Product Storytelling & Cultural Relevance

• Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust.
• Connect product storytelling to cultural moments, communities, and lived experiences - ensuring campaigns feel timely, authentic, and emotionally resonant.
• Champion a consumer-first mindset, ensuring campaigns reflect diverse audiences and elevate Cash App and Afterpay's role in people's financial lives.

Measurement, Insights & Optimization

• Partner with Customer Insights and Data Science to develop clear learning agendas and measurement frameworks that assess brand health, product lift, and campaign effectiveness.
• Use insights to continuously optimize creative, media, and investment strategies - ensuring learnings are captured, shared, and applied to future campaigns.
• Ensure brand consistency and excellence across all consumer touchpoints while evolving creative expression based on performance and cultural shifts.
• Partner with Creative teams and external agencies to develop campaign platforms, assets, and evergreen content that scale across the portfolio.

You Have

• 12+ years of experience in integrated marketing, campaign leadership, or related roles.
• 5+ years owning large-scale, full-funnel consumer campaigns, including budget and cross-channel investment planning.
• Proven track record delivering campaigns that drive measurable brand and product outcomes.
• Deep expertise in campaign orchestration, media activation, and execution at scale.
• Strong financial acumen with experience managing and optimizing multi-million-dollar budgets.
• Analytical and operationally rigorous, with the ability to turn insights into action.
• Exceptional communicator who can align teams, make tradeoffs, and drive execution forward.

What success looks like:
In the first 6 months

• Campaign execution is predictable, aligned, and high-quality.
• Cross-functional partners trust this role to deliver complex launches smoothly.
• Brand and creative strategies are consistently and effectively activated in market.

In 12 months

• Consumer campaigns drive clear improvements in brand relevance, product understanding, and adoption.
• Execution across Cash App and Afterpay feels cohesive and intentional.
• This role is viewed as the owner of campaign outcomes and delivery excellence

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$198,000 - $297,000 USD
Zone B:
$198,000 - $297,000 USD
Zone C:
$198,000 - $297,000 USD
Zone D:
$198,000 - $297,000 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.