Senior Integrated Campaign Manager

Posting Open Date: Nov 5, 2025

Anticipated Posting Close Date*: Dec 5, 2025

*Job posting may close early due to the volume of applicants.

Senior Integrated Campaign Manager 

The Fastly Growth Marketing team is looking for a strategic, creative, and analytical Sr. Integrated Campaign Manager to own and elevate our demand generation campaign efforts. Reporting to the Head of Digital Marketing, you will work in close partnership with two peer Campaign Managers and be responsible for leading the design and execution of high-impact, end-to-end integrated marketing campaigns that generate brand awareness and demand, build pipeline, and drive net-new revenue growth for our core offerings.

This is a highly visible, results-oriented role where you will act as a key collaborator, "quarterbacking" initiatives across marketing and sales to support our business goals. The ideal candidate is a data-driven leader who is comfortable being both strategic and tactical, with a passion for helping organizations protect and power their digital experiences at the origin or edge.

What You'll Do:

• Own the end-to-end strategy, development, and execution of complex, integrated marketing campaigns across multiple channels (digital, web, email, events, social, ABM) to achieve MQL, pipeline, and revenue goals; including managing budgets, timelines, and resources effectively, ensuring all activities are tracked and measured to demonstrate ROI.
• Act as the campaign "quarterback," aligning and orchestrating a diverse cross-functional team—including product marketing, content, digital media, creative, and field marketing—to ensure seamless execution and a cohesive customer journey.
• Partner closely with sales and sales development leadership to develop and accelerate pipeline in target accounts, ensure tight go-to-market (GTM) alignment, and create a continuous feedback loop for optimization.
• Own campaign reporting and performance analysis, delivering actionable insights and regular updates to marketing and sales leadership. Use data to rigorously test, analyze, and optimize campaign performance to meet and exceed goals.
• Collaborate with Product Marketing and Content teams to source and develop compelling messaging, thought leadership, and campaign assets that resonate with our technical audience and address key pain points.
• Continuously identify and test new methods, activations, channels, content, and tactics to drive demand generation and improve campaign effectiveness.

What We're Looking For: 

• 7+ years of proven experience in B2B demand generation or integrated campaign management, preferably at a high-growth SaaS company selling to a technical audience.
• Demonstrated expertise in designing, executing, and optimizing full-funnel, multi-channel marketing campaigns (e.g., digital, paid media, email, events, ABM, webinars).
• Strong strategic and analytical skills with a data-driven, 'own the results' mindset; you must be a proactive problem-solver, biased toward action and able to optimize for ROI.
• Extensive experience project managing various cross-functional stakeholder team members including Product Marketing, Content, Brand Design, Data Analytics, and Paid Media to effectively build campaign programs in accordance with launch timelines
• Deep, hands-on experience with marketing automation (Marketo preferred) and CRM (Salesforce preferred) platforms, along with analytics tools (e.g., Looker, Tableau) and a desire to leverage data to inform campaign decisions and optimizations
• Exceptional communication and presentation skills, with the ability to articulate complex campaign strategy and results to stakeholders at all levels.
• Bachelor's degree preferred

We’ll be super impressed if you have experience in any of these: 

• Expertise in running campaigns across the full customer lifecycle, including brand awareness, new logo acquisition, and customer expansion programs.
• Proven experience in vertical marketing
• Experience with webinar programs that drive net new account engagement and demand. 
• Deep understanding of Account-Based Marketing (ABM) strategies and intent platforms (e.g., 6Sense).
• Direct experience marketing cyber security, networking, or edge compute or adjacent products
• Familiarity with digital marketing tactics like PPC, paid social, and content syndication.

Work Hours:

• This position will require you to be available during core business hours.

This position is open to the following preferred office locations:

• San Francisco, CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. 

There is a preference for Hybrid near a local office.  However, we are willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary:

The estimated salary range for this position is $132,060 to $186,444. 

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits: 

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? 

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.