Senior GTM & Meta Tracking Consultant | Tucson, Arizona

Role Summary 

We are seeking a highly experienced Senior GTM & Meta Tracking Consultant to independently manage and optimize our digital marketing tracking ecosystem. This is a client-facing consulting role requiring deep expertise in Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and digital analytics. 

The consultant will work directly with client stakeholders to troubleshoot Meta Pixel inconsistencies, optimize event tracking, and ensure accurate attribution for high-investment Google and Meta advertising campaigns. Since the tracking implementation is managed through GTM and the Meta platform (rather than the application codebase), the ideal candidate must be proficient in configuring, debugging, and validating tag management solutions with minimal developer dependency. 

Key Responsibilities 

• Independently analyze, troubleshoot, and resolve Meta Pixel inconsistencies affecting campaign measurement and attribution. 

• Configure, optimize, and maintain tracking implementations using Google Tag Manager (GTM) without requiring application code changes wherever possible. 

• Implement and validate Meta Pixel events, Custom Conversions, and Meta Conversion API (CAPI) integrations. 

• Ensure accurate implementation and tracking of key marketing events including Page View, View Content, Add to Cart, Initiate Checkout, Purchase, Lead, and custom business events. 

• Review GTM container architecture, data layer implementation, triggers, variables, and tags to identify optimization opportunities. 

• Perform end-to-end testing and quality assurance using GTM Preview Mode, Meta Events Manager, GA4 DebugView, browser developer tools, and network inspection tools. 

• Monitor event accuracy, deduplication, attribution consistency, and overall data quality across Meta and Google marketing platforms. 

• Partner directly with client marketing, analytics, and technical teams to understand business objectives and recommend scalable tracking solutions. 

• Translate business and marketing requirements into robust measurement and tagging strategies. 

• Document tracking architecture, event taxonomy, implementation standards, and operational best practices. 

• Recommend automation opportunities and governance improvements for tag management and digital measurement. 

• Provide implementation guidance, technical recommendations, and ongoing support for campaign tracking enhancements. 

Required Qualifications 

• 5–8+ years of hands-on experience in Digital Analytics, Marketing Technology, Tag Management, or Marketing Measurement. 

• Strong expertise in Google Tag Manager (Web), including advanced tag, trigger, variable, and data layer configurations. 

• Proven experience implementing and troubleshooting Meta Pixel and Meta Conversion API (CAPI). 

• Strong understanding of Google Analytics 4 (GA4), event-based measurement, and conversion tracking. 

• Hands-on experience debugging tracking issues using browser developer tools, GTM Preview, Meta Events Manager, and GA4 DebugView. 

• Good working knowledge of JavaScript, HTML, CSS, and browser networking concepts to support GTM implementations. 

• Experience working with custom data layers and complex event configurations. 

• Strong understanding of digital marketing attribution, conversion measurement, and campaign performance tracking. 

• Ability to independently diagnose issues, recommend solutions, and execute implementations with minimal supervision. 

Preferred Qualifications 

• Experience implementing Google Ads Conversion Tracking and Enhanced Conversions. 

• Experience with Server-Side Google Tag Manager (sGTM). 

• Experience supporting eCommerce and retail digital measurement implementations. 

• Familiarity with consent management platforms (CMPs) and privacy-focused tracking implementations. 

• Google Analytics, Google Tag Manager, or Meta Blueprint certifications are an added advantage. 

Key Skills 

• Google Tag Manager (GTM) 

• Meta Pixel 

• Meta Conversion API (CAPI) 

• Google Analytics 4 (GA4) 

• Google Ads Conversion Tracking 

• Data Layer Architecture 

• JavaScript 

• HTML & CSS 

• Tag Debugging & Validation 

• Marketing Attribution 

• Conversion Tracking 

• Digital Analytics 

• Client Stakeholder Management 

• Technical Consulting 

Soft Skills 

• Strong client-facing communication and consulting skills. 

• Ability to lead technical discussions with business and marketing stakeholders. 

• Excellent analytical and problem-solving abilities. 

• Strong documentation and presentation skills. 

• Ability to work independently and manage priorities in a fast-paced environment. 

Success Measures 

The consultant will be expected to: 

• Resolve Meta Pixel tracking inconsistencies and improve data accuracy. 

• Ensure reliable conversion tracking across Google and Meta platforms. 

• Improve attribution quality and campaign measurement. 

• Establish scalable GTM governance and tracking best practices. 

• Deliver a stable, well-documented tracking framework that supports ongoing digital marketing initiatives with minimal operational issues. 

Compensation, Benefits and Duration

Minimum Compensation: USD 50,000
Maximum Compensation: USD 175,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post