Senior GTM Enablement Manager

Your Daily Adventures Will Include

• Onboarding: Ensuring new reps deliver value as quickly as possible. Examples: Refining and managing segment-specific onboarding curricula.  
• Skill Training & Coaching: Enabling reps to consistently articulate our value to customers. Examples: Reinforcing our sales methodology and supporting a manager-led coaching program, as well as driving programmatic efforts to improve our story-telling capabilities. 
• Product Enablement: Equip reps to understand and position the value and capabilities of new product releases and how they connect to the buyer journey. Examples: Collaborating with the Go-to-Market team to create online and offline training and enablement content. This role will have a direct product level partnership and will need to effectively represent their GTM enablement partners.  
• Competitive Enablement: Work with Product Marketing to enable reps to consistently articulate our differentiators against top competitors. Examples: Refining battle cards and other competitive job aids. Creating a rhythm for competitive enablement and feedback.  
• Outreach Excellence: Ensure reps are demonstrating excellence with how they present, demo and use Outreach. Examples: Creating and managing Outreach content for Outreach reps, and promoting/monitoring internal best practices for various roles.  
• Tool Training & Adoption: Getting the most possible ROI out of our rep-facing tool stack, by managing the adoption and optimal usage of enablement and productivity tools. Examples: learning management system, sales asset management, call analytics platform, sales intelligence platforms.   
• Sales Motion Excellence: Ensure that sales teams have the content and tools to support conversations throughout the sales process. Examples:  Drive the rollout of a refined sales stage process and the related pipeline management and forecasting approach.  
• Internal Communications: Provide timely and easy access to all information reps need to do their jobs. Examples: Managing content management platform and creating/maintaining content on processes/motions/priorities. 
• Continuous Improvement: Promote a culture of data-driven continuous improvement and recognition. Examples: Monitor enablement completion/usage data and sales production data to recognize top performers and to identify learning/performance gaps (and align with sales + success leadership to address those gaps). 

Our Vision of You

• Bachelor’s degree in psychology, marketing, business, education or equivalent experience  
• 3+ years developing learning programs for sales/revenue teams 
• 3+ years of experience working in a SaaS organization 
• Prior experience with different LMS platforms 
• Familiarity with change management approaches (e.g. the ADKAR model) 
• Ability to analyze outcomes and utilize data insights to drive decision-making 
• Experience working in rapidly changing and dynamic environments 
• Exceptional communication skills and successful history of cross-functional collaboration 

Nice to Have’s

• Involvement in sales enablement groups (e.g. Sales Enablement Society) 
• Prior experience in an enablement role supporting sales teams 
• A passion for the learner experience and an understanding on how to apply best practices in building content for adult learning 
• Ability to balance a focus on measurable outcomes with empathy for people, customers, and the business 
• Understanding of different sales methodologies (e.g. Challenger Sale, Command of the Message) 
• Experience using Outreach 
• These names mean something to you: Kirkpatrick, Gagne, Bloom 
• Experience designing battle cards