Senior Growth Marketing Manager

About Peppr

Peppr gives independent restaurants the POS and ordering solutions built for how they actually work. We focus on solving real problems owners face every day, from managing the dinner rush to driving more sales through digital channels. Running a restaurant is hard enough without fighting your technology. That’s why we handle setup and launch, so restaurants can focus on their guests and grow their business faster. Join us on our journey to transform the restaurant experience, one transaction at a time.

About the Role

We’re hiring a Senior Growth Marketing Manager to turn clear positioning and strong brand narratives into real, measurable growth. This is a hands-on, execution-heavy role focused on experimentation, conversion, and learning across the full funnel—from first touch through MQL/SQL and activation.

You’ll work across both organic and paid growth surfaces, owning experiments across messaging, offers, landing pages, and lifecycle flows. While you won’t own media buying, you’ll directly shape what paid traffic lands on and how it converts. Expect to spend real time in the CRM and dashboards—building segments, analyzing cohorts, diagnosing drop-offs, and using customer data to guide decisions in an environment where not everything is perfectly set up yet.

You’ll partner closely with Brand & Content, Product Marketing, Performance Marketing, and Sales to find where growth is leaking—and fix it. We’re looking for someone comfortable with ambiguity, scrappy execution, and learning by doing. You should be equally comfortable setting up the system, running the experiments, and explaining what we learned and what we’re changing next.

What You’ll Do

• Own CRM-based growth analysis and experimentation, including lead lifecycle, cohort performance, and funnel conversion (visitor → lead → MQL → SQL → activation)

• Build and maintain customer and lead segments by ICP, behavior, source, and lifecycle stage

• Use CRM and product data to identify high-intent segments and prioritize experiments

• Partner with Sales to analyze lead quality, routing, and MQL/SQL conversion by segment

• Design experiments informed by segmentation insights (not generic traffic averages)

• Ensure paid and organic growth efforts are properly tracked, attributed, and segmented

• Design and run growth experiments across organic surfaces (website, content, lifecycle) and paid entry points (landing pages, offers, funnel flows)

• Identify and diagnose funnel drop-offs and conversion bottlenecks

• Partner with Brand & Content to test narratives, proof points, and CTAs in-market

• Partner with PMM to validate ICPs, value props, and message-market fit

• Partner with Performance Marketing to test paid traffic hypotheses and improve post-click conversion and lead quality

• Improve lead quality and MQL/SQL conversion in collaboration with Sales

• Build and maintain a growth experiment backlog and learning repository

• Use performance channel data to inform funnel and conversion improvements

• Use paid and organic data together to identify funnel leakage and opportunity

• Influence creative, offers, and landing experiences used in paid channels

• Report clearly on what’s working, what’s not, and what we’re changing next

What You’ll Bring

• Strong analytical and experimental mindset

• Ability to translate ambiguous problems into testable hypotheses

• Comfort working cross-functionally with Sales, CS, Engineering, Product and Marketing

• Bias toward action with discipline (fast tests, clean learnings)

• Clear written and verbal communication—especially when explaining tradeoffs and results

• High ownership mentality

Qualifications

• 4–7+ years in growth, lifecycle, demand, or conversion optimization roles

• Hands-on experience running A/B tests and CRO initiatives

• Strong hands-on experience with CRMs (e.g., HubSpot, Salesforce, or similar) and with lifecycle tools (email, onboarding, nurture)

• Proven ability to build and analyze customer segments and cohorts

• Experience using CRM data to improve lead quality, conversion, and revenue outcomes

• Strong analytical skills; comfortable working directly with raw funnel data

• Experience partnering with Sales on pipeline and conversion analysis

• Working knowledge of analytics tools (GA, Amplitude, Mixpanel, etc.)

• Ability to write basic SQL or work comfortably with data warehouses

• Experience improving lead quality and conversion rates

• Experience collaborating with paid marketing teams and using their data

• Comfort working in lean teams with limited resources

• Proven track record of measurable growth impact

• Prior startup or early-stage experience