Senior Growth Marketing Manager - Paid Social and ABM

About the role:

We are looking for a strategic, results-driven Senior Growth Marketing Manager to join our team and help us drive customer acquisition and business growth through paid social, YouTube, and ABM campaigns. This role will own the end-to-end strategy and execution of digital campaigns, with a focus on experimentation, optimization, and delivering measurable impact. In addition to leading our paid social efforts, you’ll play a key role in scaling our ABM programs—partnering closely with Sales and cross-functional teams to identify high-value accounts, develop targeted campaigns, and personalize messaging that drives engagement and pipeline. The right candidate is hands-on, analytical, and excited to uncover new growth opportunities while continuously improving performance across multiple channels. This is a high-impact role that’s critical to achieving our growth goals—and an ideal opportunity for someone who thrives in fast-paced environments, loves data-driven problem solving, and is motivated by owning outcomes from start to finish.
This is a hybrid position requiring 1 day per week in our San Francisco office and 4 days working remotely. Relocation assistance will not be provided for this role.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will:

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels.
• Experiment with new channels to uncover new growth frontiers.
• Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
• Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
• Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
• Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years hands-on experience with Paid Social; ABM experience, Search or Programmatic Display is a plus.
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Rollworks, 6sense, etc.). 
• Skilled in trafficking ads, implement tags in Google Tag Manager and website.
• Experience with intent signal providers and AI ABM tools a plus.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build performance marketing channels from the ground up, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Proactive self-starter who identifies opportunities for Marketing to drive business growth.
• Bachelors Degree.

Ideal Candidate:

• Experience with intent signal providers and AI ABM tools a plus.
• Experience with Google Marketing Platform (Campaign Manager, DV360) a plus.