About Us:
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.
This role is open to candidates based in or near Santa Barbara, CA. At LogicMonitor, we hire within our Centers of Energy—vibrant locations where our teams connect, collaborate, and innovate.
To learn more about life at LogicMonitor, check out our Careers Page.
What You'll Do:
LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.
Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the seventh year in a row!
We are seeking a strategic and execution-driven Senior Global Demand Generation & ABM Manager to lead multichannel campaign strategy and paid media programs targeting enterprise IT buyers across AMER, EMEA, and APAC. In this high-impact, high-visibility role, you will own key demand channels—including paid social, referral programs, content syndication, paid media partnerships, and test activations—while driving tactical and strategic execution of our ABM platform, 6sense.
Reporting to the VP of Growth Marketing, you’ll balance ABM strategy and demand gen channel ownership with cross-channel analytics and stakeholder collaboration. You’ll apply analytical rigor and AI-powered insights to optimize performance, guide investment, and deliver actionable readouts to sales and marketing leaders.
This is a unique opportunity to work closely with marketing leadership and cross-functional teams in a fast-paced, high-growth environment. If you thrive at the intersection of data, strategy, and execution, and are passionate about scaling performance-driven campaigns across global regions, this is your chance to make a measurable impact.
Here's a closer look at this key role:
- Strategic demand generation and ABM campaign campaign ownership
- Lead the strategy, execution, and optimization of paid demand generation programs across paid social, content syndication, and ABM campaigns using 6sense, TechTarget, and other audience intent platforms.
- Translate ICP insights and buying committee behavior into effective campaign architecture and content delivery strategies that deliver top, middle, and bottom-of-funnel outcomes.
- Partner with product marketing and content teams to activate thematic campaigns through syndication and paid media.
- Platform strategic ownership and leadership: 6sense
- Operate as the internal owner of the marketing ABM 6sense instance, managing campaign setup, segmentation, audience targeting, and reporting.
- Partner cross-functionally to operationalize ABM plays by segment, persona, and intent signals.
- Analyze and Report on Cross-Channel Regional Performance:
- Analyze regional campaign performance and surface actionable insights across owned and shared channels (PPC, paid social, SEO, events).
- Present regional pipeline progress, learnings, and next steps in weekly cadenced executive-level reporting formats, leveraging AI to compile and analyze data when possible
- Act as a liaison between regional sales leaders, field marketing, and other growth marketing team members to adjust digital channel strategies to maximize overall regional spend efficiency for pipeline generation.
- Coordinate with MDR and BDR Teams:
- Partner with sales, BDRs, and field marketing teams to ensure timely follow-up, validate lead quality, and align messaging across inbound/outbound efforts.
- Run weekly syncs with MDR and BDRM teams to calibrate program effectiveness.
- Be an AI Power User:
- Use enterprise ChatGPT and generative AI tools to localize content, generate copy variations, and expedite campaign reporting. This role offers unique access to Enterprise ChatGPT in an AI-first organization.
- Champion new AI-driven workflows to accelerate speed-to-launch and reduce time spent on repetitive tasks.
- Incorporate AI across the lifecycle of your role including tailoring content and assets for specific channels, analyzing performance results, and localizing content with translations.
- 7-10 years of B2B digital marketing and demand generation experience in B2B SaaS with paid media, content syndication, and ABM programs.
- Demonstrated success managing paid social channels with performance optimization ownership.
- Expertise with 6sense, TechTarget, or similar ABM tools, with proven ability to activate and optimize segment-based plays.
- Strong analytical skills with fluency in SFDC reporting and Excel/Sheets for lead management and campaign analysis.
- Hands-on experience with AI tools, demonstrating curiosity and ability to quickly adopt and integrate AI solutions into your workflow.
- Comfort working independently, taking initiative in ambiguous situations, and driving projects to completion with ownership and accountability.
- Cross-functional collaboration and communication skills, adept at managing stakeholder expectations and delivering clear insights and strategies.
Residents of California, click Here to view our California Applicant Privacy Notice.
Anticipated Application Close Date: 08/18/2025
LogicMonitor is an Equal Opportunity Employer
At LogicMonitor, we believe that innovation thrives when every voice is heard and each individual is empowered to bring their unique perspective. We’re committed to creating a workplace where diversity is celebrated, and all employees feel inspired and supported to contribute their best.
For us, equal opportunity means fostering a truly inclusive culture where everyone has the chance to grow and succeed. We don’t just open doors; we invite you to step through and be part of something bigger. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#LI-CB1 #LI-Hybrid #BI-HybridLogicMonitor is dedicated to fostering a culture of transparency and fairness, including our commitment to pay transparency. We provide the base salary ranges for all positions posted within the United States.
Compensation packages at LogicMonitor for eligible roles include base salary, a variable plan depending on role, along with comprehensive benefits. The range displayed on each job posting reflects the minimum and maximum base salary target for new hires in the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. LogicMonitor employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. As part of our holistic compensation philosophy, your package will also include, but is not limited to: Comprehensive health, dental and vision coverage, generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy. For more information on our benefits, see our careers page.
Our goal is to ensure an accessible and inclusive experience for every candidate.
If you need a reasonable accommodation during the application or interview process under applicable local law, please submit a request via this Accommodation Request Form.
Know your rights: workplace discrimination is illegal. Please click here to review LogicMonitor’s U.S. Pay Transparency Nondiscrimination Provision.
Top Skills
LogicMonitor Santa Barbara, California, USA Office
Our team is located in the heart of downtown Santa Barbara. With unbeatable views spanning the beach and mountains surrounding the city, our SB office is a great place to connect with fellow LMers.
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