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The Senior Field Marketing Specialist drives pipeline and revenue through regional programs, collaborating with various teams to execute events, track metrics, and manage budgets.
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role
Motive is looking for a Senior Field Marketing Specialist to help drive pipeline and revenue through high-impact regional programs. We're looking for a creative, highly organized marketer who combines strategic thinking with exceptional execution skills – someone who thrives in a fast-paced, collaborative environment and excels at managing multiple projects while delivering high-quality results under tight deadlines.
Motive is looking for a Senior Field Marketing Specialist to help drive pipeline and revenue through high-impact regional programs. We're looking for a creative, highly organized marketer who combines strategic thinking with exceptional execution skills – someone who thrives in a fast-paced, collaborative environment and excels at managing multiple projects while delivering high-quality results under tight deadlines.
In this role, you'll work closely with Demand Gen, Sales, and Product Marketing to plan and execute targeted events and activations that engage prospects, educate customers, and elevate Motive’s presence in key markets.
What You’ll Do
- Onsite Event Assistance: Support on-site execution of events and workshops in partnership with the Field Marketing Manager, helping oversee logistics and ensure a smooth, high-quality experience for attendees and internal stakeholders.
- Program Support: Assist with the planning and execution of regional field marketing programs—including pre-event logistics, on-site coordination, and post-event follow-up—to ensure smooth delivery and alignment with strategic goals.
- Collaboration: Collaborate cross-functionally with Sales, Product Marketing, Marketing Ops, and external vendors to execute regional campaigns effectively.
- Communication: Develop clear and concise program briefs and communications for both internal teams and external stakeholders.
- Process Improvement: Contribute to process improvements, documentation, and repeatable workflows that support scaling our event engine.
- Performance Tracking: Monitor and report on key program metrics such as registration, attendance, influenced pipeline, and ROI, leveraging data insights to optimize marketing efforts in real time.
- Budget Support: Assist with budget planning and cost control to ensure programs are delivered on time and within scope.
- Vendor Coordination: Manage vendors and logistics, including venue selection, catering, signage, swag, and shipments.
What We’re Looking For
- 2-3+ years of field marketing, demand gen, or B2B event experience, preferably in SaaS or a fast-growing tech environment.
- Proven success running field programs that support pipeline growth and sales enablement.
- Experience with tools like Salesforce, Marketo, Tableau, Asana, and 6sense.
- Strong project management and organizational skills — able to manage multiple events and deadlines at once.
- Creative problem-solver with a bias for action and results.
- Clear and concise communicator, comfortable drafting briefs and stakeholder updates.
- Must be willing to travel 25 - 30% of the time to support in-market activations.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:
San Francisco, California
$78,000—$98,000 USD
U.S. metropolitan areas: Los Angeles, San Diego, New York City Area, Seattle, Washington D.C.
$62,000—$85,000 USD
Other locations in the United States
$62,000—$85,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here .
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
#LI-Remote
Top Skills
6Sense
Asana
Marketo
Salesforce
Tableau
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