Manage B2B event and field marketing initiatives focusing on engagement, pipeline acceleration, and performance insights while collaborating with sales teams and vendors.
You possess the rare blend of operational rigor and ability to cultivate creative, memorable experiences that make attendees stop in their tracks. Sales teams and vendors love working with you, but you also know how to get the most out of them. You obsess over event lead and ROI metrics, but also know how to emotionally connect with your audience using the power of the brand.
If this describes you, keep reading.
- 8+ years of B2B event and field marketing experience across in person and virtual programs, with a proven record of driving engagement and pipeline.
- Experience partnering closely with inside and field sales teams to accelerate pipeline creation and progression.
- A data driven mindset with experience analyzing event performance to produce actionable insights using CRM and marketing automation tools.
- Demonstrated ownership mindset with accountability for results across core field marketing initiatives.
- Ability to manage multiple programs, vendors, and stakeholders effectively in a fast paced, high growth environment.
- Excellent communication skills, with the ability to clearly and concisely convey performance, insights, and recommendations to leadership.
- Experience marketing to technical or security audiences is a plus.
- Based in the time zone of your territory
- Willingness to travel 30 to 40 percent as required to support regional events.
Top Skills
CRM
Marketing Automation Tools
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