Senior Email Marketing Lead

Senior Email Marketing Lead

Senior Email Marketing Lead
 

Drive strategy. Lead innovation. Make an impact.

We’re looking for a dynamic Senior Email Marketing Lead to own and elevate our email, SMS, and push marketing across multiple product lines—membership, insurance, travel, automotive, and more—serving diverse regional markets.

In this high-impact role, you’ll lead a team of developers and analysts to deliver personalized, data-driven campaigns that engage millions. You’ll sit at the crossroads of marketing strategy and technology, optimizing communications and integrating digital messaging across the organization.

What You’ll Do:

• Develop and execute cross-channel marketing strategies using Salesforce and/or Adobe CDPs.

• Lead campaign automation, segmentation, and personalization to drive engagement and conversions.

• Collaborate with creative, product, and data teams to deliver seamless, customer-centric journeys.

• Ensure compliance with CAN-SPAM & TCPA, and maintain high standards in QA and deliverability.

• Analyze performance, run A/B tests, and continuously optimize campaigns.

• Mentor your team and stay ahead of digital marketing trends and best practices.

What You Bring:

• 5+ years in digital marketing or communications in a large, matrixed organization.

• In-depth knowledge of current and emerging communications trends, channels and best practices. 

• 2–4 years of team leadership experience.

• Expertise in Salesforce and/or Adobe marketing platforms (certifications a plus).

• Strong grasp of marketing automation, UX/UI principles, and data-driven strategy.

• Proven ability to turn insights into action and collaborate across teams.

• Experience managing relationships with outside vendors and consultants. 

The starting pay range for this position is:

$117,600.00 - $156,400.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).