Senior Director, Revenue Marketing (Americas)

As the Senior Director, Revenue Marketing (Americas), you will lead our demand generation and regional marketing strategies across North America and Latin America, fueling revenue growth for Workiva in the Americas. In this highly visible role, you will design and execute integrated marketing programs that drive awareness with the objective of generating high-quality pipelines. Leading a team of well-seasoned directors, this leader is responsible for developing and executing multi-market and multi-channel strategies focused on acquiring new customers and expanding existing customers.  In addition, this leader will oversee the maturation of the critical emerging market of Latin America.  Over time, you will evolve this function into a unified Revenue and Growth Marketing engine for the Americas, driving scalable pipeline generation and customer acquisition and expansion in the region.

This position will play a pivotal role in aligning regional marketing efforts with company-wide goals, collaborating closely with Product Marketing, Brand, and Sales to deliver measurable outcomes. The Senior Director will own campaign strategy, execution, and optimization while managing budget and resources to maximize ROI. They will serve as a senior member of the marketing leadership team, representing Americas Revenue Marketing priorities in cross-functional discussions.

What You’ll Do

Strategic Leadership: Set the strategic vision for revenue marketing in North America and Latin America, ensuring alignment with company objectives and regional revenue goals. Develop and scale regional marketing teams, fostering a culture of operational excellence, accountability, and innovation. Collaborate with executive and cross-functional leaders, including Product Marketing, Marketing Operations, Sales, Field, and Partner Marketing to ensure alignment and visibility of key initiatives. Serve as the advocate for Canada and LATAM demand generation within the global marketing leadership team

Demand Generation Strategy: Develop and implement a comprehensive Americas demand generation strategy and regional marketing plan that drives brand awareness, demand, and pipeline. Own the Americas marketing calendar and budget – orchestrating multi-channel campaigns (digital, email, social, webinars), ABM programs, partner with field and partner marketing initiatives to meet pipeline and revenue targets.

Pipeline & Revenue Ownership: Jointly own the in-quarter pipeline target with Sales, driving qualified opportunity creation through focused revenue marketing initiatives. Monitor funnel performance from lead to closed-won and optimize tactics at each stage to maximize conversion rates and ROI on marketing spend. Provide regular reporting on pipeline contribution, campaign performance, and insights to regional and global stakeholders.

Performance Optimization: Define and implement data-driven frameworks to measure and optimize marketing performance across North America and LATAM.  Use performance insights to continually refine campaigns for improved lead quality, conversion, and revenue impact. Partner with Product Marketing, Marketing Operations, Sales and SalesOps leadership to optimize lead flow, improve MQL-to-SQL conversion, and enhance pipeline progression. Own reporting dashboards for key marketing KPIs, presenting results and insights to senior stakeholders

Sales Alignment & Go-to-Market: Partner closely with North American and LATAM product marketing and sales leaders to align marketing programs with sales priorities. Lead joint go-to-market planning for the Americas to ensure marketing campaigns, content, and events are coordinated with sales plays, target account lists, and quota objectives. Facilitate continuous feedback loops with Sales (e.g., pipeline reviews, SLA management) to jointly drive revenue outcomes.

Account-Based Marketing & Field Programs: Oversee the design and execution of Account-Based Marketing (ABM) campaigns and field marketing programs targeted at strategic accounts in the region. Guide your team to create personalized account campaigns, executive events, regional webinars and industry conferences that engage key buyers and accelerate deal cycles. Ensure a balance of high-touch programs for enterprise accounts and scalable demand gen tactics for broader market segments.

Team Leadership: Manage and mentor a high-performing marketing team, including demand generation managers, campaign specialists, ABM leads, and channel managers. Set clear goals and KPIs for the team, provide coaching and professional development, and foster a culture of collaboration, creativity, and accountability. As the team grows, ensure the right structure and talent are in place to support both English-speaking North America and Spanish/Portuguese-speaking LATAM initiatives.

Marketing Innovation: Champion marketing innovation in the Americas region. Leverage new technologies and techniques, prioritizing application and integration of AI and marketing automation for better targeting, personalization, and lead nurturing at scale. Continuously test and adopt best practices (account-based marketing, intent data, predictive analytics, etc.) to keep our demand engine on the cutting edge and highly efficient.

What You’ll Need

Required Qualifications:

• 15+ years of B2B marketing experience, with 5+ years in a leadership role driving demand generation or revenue marketing in a SaaS or technology company. (Experience marketing to enterprise buyers or within software/fintech industries is a plus.)

• Proven track record of delivering pipeline and revenue growth through integrated marketing programs. You can demonstrate how your initiatives have directly contributed to sales wins and exceeded pipeline targets in prior roles.

• Expertise in demand generation tactics and modern marketing channels – including hands-on experience with digital marketing (SEM, display, ABM platforms), content marketing, email/nurture programs, webinars, and live events. You understand how to build a full-funnel campaign plan that moves prospects from awareness to closed deals.

• Strong leadership and team management skills, with experience building and scaling teams. You have led multi-functional marketing teams and excel at recruiting talent, setting clear goals, and developing individuals to reach their potential.

• Analytical and data-driven mindset – proficiency in marketing analytics, funnel metrics, and attribution. Comfortable with tools like Salesforce (CRM), marketing automation platforms (e.g., Marketo or HubSpot), and BI dashboards. You make decisions based on data and can adeptly interpret marketing performance to non-marketing stakeholders.

• Excellent collaboration and communication abilities. Proven experience aligning marketing with sales (and/or customer success), including establishing shared KPIs and working in tandem with sales leaders or RevOps teams. Able to influence and build trust with cross-functional partners across different geographies and levels.

• Knowledge of regional markets in the Americas. Familiarity with the North American business environment and an appreciation for Latin America’s cultural and market nuances. Fluent English is required; proficiency in Spanish or Portuguese is a bonus (not required, but you must be effective working with teams in those regions).

• Bachelor’s degree in Marketing, Business, or related field (MBA or advanced degree is a plus).

Preferred Qualifications:

• Strategic Marketing Leadership in SaaS: Experience developing and executing marketing strategies across multiple countries or regions (e.g., managing both U.S. and international marketing programs). Prior responsibility for a North America or Americas-wide marketing function is highly desirable.

• Revenue Marketing & Ops Savvy: Demonstrated ability to work with Revenue Operations or Sales Operations on lead management, pipeline reporting, and optimizing the marketing-to-sales funnel. Familiarity with account scoring models, marketing attribution methodologies, and pipeline forecasting in partnership with sales is a strong plus.

• Marketing Innovation: Exposure to implementing AI-driven marketing initiatives or advanced marketing technology. For example, experience with tools for predictive lead scoring, personalization engines, or other AI applications in B2B marketing will set you apart.

• Industry Knowledge: Background in financial software, compliance technology, or a related B2B field can be beneficial, given Workiva’s domain – enabling you to ramp up faster in understanding our product value propositions and target buyer personas.

• Language Skills: Proficiency in Spanish (or Portuguese) is a plus, to better support Latin American campaign localization and team management, though not a strict requirement.

Key Competencies:

• Strategic Vision & Execution: Ability to define a clear marketing strategy for growth and also dive into the details of execution. You think big picture about how to drive revenue, but you’re also a hands-on operator who ensures plans are implemented effectively.

• Results-Driven & Analytical: Relentless focus on outcomes – you prioritize initiatives that move the needle on pipeline and revenue. You utilize data to guide decisions, set measurable goals, and objectively assess what is or isn’t working.

• Leadership & Influence: Strong leadership presence with excellent people management skills. You can inspire a team around a vision, lead through change, and foster collaboration. You are adept at influencing cross-functional teams and senior executives, rallying everyone around common goals.

• Innovative Mindset: Curious and forward-thinking, always seeking new ways to improve marketing performance. Whether adopting emerging marketing tech, testing creative campaign approaches, or implementing process improvements, you encourage a culture of innovation and agility.

• Communication & Collaboration: Superior communication skills, both written and verbal. You can craft compelling marketing narratives for external audiences and also communicate data-driven insights to internal stakeholders. You work well across departments and geographies, understanding that alignment is key to success.

• Customer-Centric Approach: Deep empathy for our buyers and customers. You keep the customers’ journey and pain points at the center of marketing strategy, ensuring our programs truly resonate with the target audience and drive value at each stage of the funnel.

This Senior Director, Revenue Marketing (Americas) role is critical to Workiva’s continued growth in North America and beyond. If you are a dynamic marketing leader who combines strategic acumen with a roll-up-your-sleeves mentality – and you’re passionate about driving revenue through innovative marketing – we encourage you to apply and help shape the future of Workiva’s Americas marketing engine.

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

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