Senior Director, Product Marketing

Ibotta is seeking an accomplished Product Marketing leader to guide our go-to-market strategy, champion our product narrative, and empower our sales organization. This role is for a strategic thinker and exceptional communicator who thrives on transforming complex technical concepts into compelling, customer-centric value propositions. You will be instrumental in influencing cross-functional alignment and driving business outcomes through a powerful and distinctive product story.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Candidates living in Atlanta, Austin, Bentonville, Boston, Chicago, Cincinnati, Cleveland, Dallas, Houston, Jersey City, Minneapolis, Nashville, New York City, Los Angeles, San Francisco, Seattle, or St. Louis may be eligible for remote work.

What you will be doing:

• Lead company and product-level messaging, with a focus on our AI vision and transformation

• Translate complex product capabilities into compelling, differentiated stories that resonate with CPG brands, agencies, and technology partners

• Own product launches and positioning for new and existing products

• Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations - generating alignment on key objectives, launch strategy, and success metrics.

• Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks) in partnership with Sales Enablement

• Drive product naming, product releases and integrated campaigns, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization

• Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 4+ product marketing professionals

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.

What we are looking for:

• 8+ years of experience in a product marketing or related role

• 4+ years of management experience

• Bachelor's degree in marketing, business, or a related field

• Background in advertising technologies is highly desirable

• Proven ability to influence and drive change at all levels of the organization

• Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred

• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.

• Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies

• Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)

• An accountable self-starter with the ability to motivate a team

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $180,000 - $210,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

#LI-Hybrid

#BI-Hybrid