Senior Director, Product Marketing

WHAT YOU WILL DO

• Build and run a tiered launch framework, so major platform moments and smaller feature releases each get the right level of attention & investment.
• Lead launches end to end, from positioning and pricing input through enablement, campaigns, customer communications, and post-launch results.
• Plan launches for both new prospects and existing customers, including adoption and expansion motions within the current base.
• Adapt launches and messaging for US and European markets, working with commercial leads in each region.
  

• Turn product capabilities and research expertise into clear positioning, messaging, and value propositions for each audience and buyer persona.
• Carry the company narrative into product-level stories, keeping the brand consistent as we bring several products together into one offering.
• Tell the story of our services and research partnership alongside the technology, because how we work with customers is an enormous part of what we sell.
• Build proof through customer stories, case studies, and research-led content, working closely with our research team.
  

• Work hand in hand with product managers on roadmap input, launch readiness, and packaging, bringing the voice of the market into product decisions.
• Partner with sales and customer success to understand what's winning, what's stalling, and what customers need to hear next.
• Collaborate with our research team to bring their expertise and insights into launches, content, and thought leadership.
  

• Create the tools sales and customer success rely on, like pitch decks, battlecards, demo narratives, objection handling, and onboarding materials.
• Run launch training in collaboration with the Commercial leaders and ongoing enablement so every seller can tell the story with confidence.
• Own competitive intelligence across both research platforms and data-quality providers, and keep the team current as the landscape shifts.
  

• Design and maintain a structured training curriculum for sales and customer success covering ongoing skill-building.
• Build a customers education program, including onboarding paths, live training, webinars and self-serve learning resources, that helps customers get value from our platform and services faster.
• Partner with the research team to bring research best practices and data-quality expertise into the curriculum. 
• Update curriculum with every launch and measure impact through certifications, completion, seller ramp time, product adoption and customer feedback.
  

• Define success metrics for every launch, such as pipeline, win rates, adoption, and expansion, and report on results.
• Use win/loss analysis, customer feedback, and market research to keep sharpening positioning and priorities.

WHAT YOU BRING

• You have 10+ years of B2B marketing experience, with at least 5 years in product marketing at a SaaS or technology-enabled services company.
• You've led launches of every size, from company-defining platform releases to steady feature drops, and you can show the business results.
• You're a strong storyteller who can make technical and data-heavy products clear and compelling for both executives and practitioners.
• You understand how to market a mix of software and services, and you can explain the value of the people behind the product as well as the product itself.
• You've built sales enablement and competitive programs that sellers actually use.
• You're a natural partner to product managers, sellers, and subject-matter experts, and you earn trust without needing formal authority.
• You're comfortable as a player-coach. You set the strategy, write the first draft, and do the work.
• You've marketed to buyers in both the US and Europe, or you're eager to learn how messaging and buying behavior differ across those markets.
• You're organized and data-driven, and you can run several launches at once without losing the details.
  

• Experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention.
• Experience marketing a portfolio after an acquisition or consolidating several products into one unified offering.
• Experience building or scaling a product marketing function from the ground up.
  

WHAT WE OFFER

• Competitive base salary, plus opportunity for bonus program based on company and individual performance
• Employer subsidized medical, dental, and vision coverage
• Paid time off and paid holidays
• 401K plan and matching program
• Employee Assistance Program
• Work from home with reimbursements for work-related expenses
• Company-provided computer
• Paid volunteer program
• An opportunity to work with some of the best and brightest in the market research industry and drive large-scale innovation in "restech"

About
Rep Data consists of a group of experienced industry veterans looking to revolutionize the survey data and sampling process. Our clients include the world’s top management consultancies, market research agencies, and brands. Our mission is to make our clients’ research process easier and to be a reliable, repeatable data collection partner - for life! If you are passionate about delighting customers and simplifying the inherent complexities of data collection, we want to hear from you!At Rep Data, we recruit, hire, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. We are dedicated to fostering a diverse and inclusive workplace culture and we welcome applications from a wide range of candidates. We do not discriminate on the basis of race, gender, gender identity or expression, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Rep Data are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.