Senior Director of Product Marketing - Data & Analytics

Workiva is seeking a Senior Director of Product Marketing, Data & Analytics to lead the technical direction and marketing strategy for our next-generation data and analytics capabilities. This strategic and visionary leader will partner with executive and functional leaders across Product Management, Engineering, Growth, Partnerships, and GTM teams. The ideal candidate is passionate about leveraging data, analytics, and AI to build intelligent, data-driven products that deliver world-class customer experiences.

The Sr. Director will help shape the future of data and intelligence within the Workiva Platform while driving alignment and achievement of organizational objectives. Your leadership will inspire our teams to build and deliver products that deliver unprecedented value to our customers and partners, making you an integral part of our journey towards achieving and exceeding our ambitious goals. The Sr. Director will provide strategic leadership in collaboration with Product Management, Growth, and Partner teams to shape the roadmap for data and analytics capabilities, including new products and partnerships that bring Workiva’s intelligent SaaS platform strategy to life. This role will also serve as an internal and external evangelist for Workiva’s Data and Analytics offerings, working closely with Sales, prospects, customers, and partners to deeply understand market needs and real-world use cases.

This role will partner across the global Product Marketing team to help lead the process of creating go-to-market (GTM) strategies for products, portfolios of solutions, as well as relevant buyer personas. This includes product positioning/messaging, marketing strategy and sales enablement. You will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories. 

The Sr. Director will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback. This role may manage multiple teams of Product Marketers and cross functional teams directly or indirectly.

What You’ll Do:

• Define and drive global strategic product goals and initiatives for Workiva’s next-generation data and analytics capabilities

• Create go-to-market (GTM) strategies for assigned products, markets, and solutions, ensuring execution drives business outcomes

• Lead the development, execution, and delivery of thought leadership content (e.g., webinars, blogs, white papers) to build credibility, increase awareness, and accelerate pipeline

• Collaborate with Partnerships, Product Management, New Product Growth, Sales, Sales Operations, and Field Readiness to ensure successful rollout of sales enablement and support tools

• Develop compelling product positioning and conduct in-depth competitive analysis to differentiate Workiva’s data and analytics capabilities in a dynamic market

• Align data platform and analytics capabilities with the broader Workiva Platform vision, clearly communicating strategic priorities across Product Marketing, Product Management, Strategy, and Growth teams

• Identify and surface critical functional, ecosystem, and operational requirements to better serve target markets

• Provide consulting and strategic support to Marketing and Sales, identifying and responding to emerging market opportunities

• Serve as a thought leader and influencer through industry speaking engagements and published content

• Act as the Product Marketing subject matter expert for data and analytics, sharing best practices across marketing programs and GTM motions

• Influence future business strategy at the leadership and executive levels

• Direct/ Indirect People Management: Builds a strong, sustainable organization with high levels of employee engagement by attracting and developing superior talent and rewarding superior performance of teams and individuals

• Provides coaching, feedback, and development opportunities to enhance employee skills, motivation, and performance

• Fosters a culture of respect, support, flexibility, continuous learning, and humor, while staying grounded in business goals and customer needs

• Aligns team members’ skills and strengths to the right responsibilities to maximize engagement and performance

• Recognizes and rewards high-performing individuals and teams to drive engagement, satisfaction, and retention

• Builds strong relationships and communicates effectively with customers, business leaders, and senior management to ensure alignment and collaboration across key stakeholders

What You'll Need

Minimum Qualifications

• Bachelor's degree in marketing, business, or similar area of study preferred

• 12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales

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Preferred Qualifications

• 8+ years of people management preferred

• Experience in business-to-business (B2B) tech marketing, presales consulting, technology consulting, etc. with a preference for Software as a Service (SaaS) expertise

• 3+ years focused on data and analytics products, working closely with enterprise Finance teams, data scientists, analysts, and engineers

• Proficiency implementing product-led growth GTM t strategies, approaches, and tactics

• Knowledge and experience working in a FedRAMP or heavily regulated data environment a plus

• Deep understanding of data landscape, e.g. data lake, cloud data warehouse, data pipeline, data prep, data catalog, data democratization and governance

• Experienced in leveraging artificial intelligence (machine learning, natural language processing, cognitive services, robotic process automation) to enhance platform value and deliver data products

• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Strategic mindset with the ability to derive insights from data for decision-making

• Proven ability to innovate and optimize business-driven strategies

Travel Requirements & Working Conditions

• Up to 40% travel for internal planning meetings or company events

• Reliable internet access for remote work outside a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.