Senior Director, Paid Marketing - AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.  

The Role

AXS is seeking a Senior Director, Paid Marketing, to join our team in Los Angeles, CA. This role will lead the company's paid acquisition strategy, overseeing Paid Search, Paid Social, and Programmatic Display with a strict focus on data-driven decision-making, measurement, and ROI optimization. This role is responsible for maximizing efficiency and revenue growth from a $5M+ annual budget, ensuring that every marketing dollar spent is measured and optimized for performance.

This role will own the paid marketing funnel – spanning media planning, execution, measurement/attribution, and budget allocation – while overseeing a team of channel experts. They will collaborate with Analytics, MarTech, and finance teams to drive performance improvements and scalability, leveraging automation and insights to efficiently scale campaigns. Exceptional candidates at the Director level are also encouraged to apply.

What Will You Do?

• Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI.
• Define and oversee frameworks for channel optimization, guiding teams on best practices for bidding, creative testing, segmentation, and budget efficiency.
• Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies.
• Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights.
• Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels.
• Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis.
• Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations.
• Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments.
• Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance.
• Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent.
• Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights.
• Serve as a key marketing stakeholder in company-wide growth planning, contributing to strategic decisions around customer acquisition, media investments, and innovation.
• Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed.

What Will You Bring?

• 8- 10 years of progressive experience in paid media strategy development and hands-on execution across multiple digital channels (e.g., paid search, paid social, programmatic display), with accountability for the marketing P&L.
• 4- 6 years of experience leading and managing high-performing digital marketing teams, including coaching, mentoring, and performance management.
• Proven experience with full ownership and accountability for a marketing P&L, demonstrating a strong understanding of budget management, ROI analysis, and delivering measurable results against key performance indicators.
• Demonstrated experience in developing and implementing data-driven paid marketing strategies that align with overall business objectives and drive revenue growth.
• Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency across thousands of live campaigns.
• Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and drive performance.
• Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization.
• Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting.
• Strong collaboration skills, with a track record of working with analytics, MarTech, CRM, creative, and finance teams to deliver integrated performance marketing solutions.
• Exceptional leadership skills with a proven ability to build, recruit, mentor, and develop high-performing teams of marketing professionals.
• Strong understanding of digital marketing analytics, attribution models, and reporting tools, with the ability to extract actionable insights from complex datasets.

Pay Scale: $141,090.18- $210,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

*Employer does not offer work visa sponsorship for this position.

What’s in it for You?

• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. 

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.