The Senior Director of Marketing Operations & Data will manage marketing technology, analytics, and data strategies to optimize campaigns and performance metrics, driving data-informed decision-making across B2B and B2C marketing efforts.
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
The Senior Director of Marketing Operations & Data will serve as the strategic backbone of our marketing organization. This role will be responsible for optimizing our marketing technology infrastructure, establishing enterprise-level KPI frameworks, and driving data informed decision-making across all marketing functions. This role will bridge the gap between marketing strategy and execution while ensuring our team has the tools, processes, and insights needed to scale effectively.
Essential Job Duties and Responsibilities:
- Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions. This includes leading integration and optimization efforts across Salesforce Marketing Cloud, CRM, Pendo, Databricks, and GA4 ecosystems to ensure seamless data connectivity between the website, email, SMS, Push, and in-app channels that support full lifecycle tracking and performance insight.
- Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns, including the development of testing frameworks to optimize conversion rates, campaign performance, and customer acquisition costs. This role will apply lifecycle and journey mapping expertise to improve engagement across web, email, SMS, push, and in-app content touch points, identifying optimization opportunities and cross-channel automation strategies that drive measurable business outcomes.
- Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models. This includes maintaining consistent and reliable marketing data flow between digital, lifecycle, and CRM systems, enabling a complete view of campaign performance and customer engagement across channels.
- Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights. This includes building comprehensive reporting frameworks that connect marketing activities to revenue outcomes and distilling analytics into clear recommendations that inform strategic decisions and drive continuous optimization across the organization.
- Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices. Understand and adapt to shifts in digital marketing measurement, including privacy changes, attribution challenges, and new tracking methodologies.
Required Skills, Knowledge, and Abilities:
- Bachelor's degree required.
- 10-12 years of marketing operations experience, with demonstrated progression in responsibility and impact.
- Deep expertise in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Pardot), CRM systems (Salesforce preferred), and analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager, SEMrush, and Pendo).
- Advanced proficiency in SQL, Excel/Google Sheets, and data visualization tools (Tableau, Looker, etc.).
- Experience with attribution modeling, MMM (Media Mix Modeling), and advanced analytics methodologies.
- Strong knowledge of data privacy regulations and their implications for data collection, consent, and marketing automation.
- Familiarity with AMP for Email, MJML, and tokenized dynamic content frameworks within marketing automation platforms.
- Experience with API integrations, data event infrastructure, webhooks, and scripting (e.g., AMPscript, Velocity, or JavaScript) to extend automation platform capabilities.
- Strong understanding of both B2C and B2B marketing principles, with experience in complex, multi-stakeholder sales environments.
- Experience developing and maintaining full-funnel lifecycle measurement frameworks—from website and blog analytics to email, SMS, and CRM engagement—linking marketing activity to revenue and retention outcomes.
Compensation: $150,000 - $170,000 annually
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
Top Skills
Adobe Analytics
Ampscript
CRM
Databricks
Excel
Ga4
Google Analytics
Google Sheets
Google Tag Manager
Hubspot
JavaScript
Looker
Marketo
Pardot
Pendo
Salesforce Marketing Cloud
Semrush
SQL
Tableau
Velocity
GoodLeap Irvine, California, USA Office
22 Executive Park, Irvine, CA, United States, 92614
Similar Jobs
Cloud • Information Technology • Machine Learning
Lead community strategy for CoreWeave's data center sites, engage local leaders and stakeholders, and execute impactful community programs. Manage relationships and ensure measurable benefits to host communities.
Fintech • Financial Services
The Compliance Assistant supports the Legal Department with compliance efforts, conducting audits, maintaining legal databases, and investigating compliance issues.
Top Skills:
Ms Office Suite
Computer Vision • Healthtech • Information Technology • Logistics • Machine Learning • Software • Manufacturing
Lead the operational support and training strategy for a global dental practice technology company. Oversee training operations, optimize processes, and ensure effective onboarding across markets.
Top Skills:
CmsEnablement TechnologiesLms
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
