Senior Director of Lifecycle Marketing, Global VOD

We're looking for a leader to join our Growth Marketing team as Senior Director of Lifecycle Marketing. In this global role, you'll lead the vision and execution of lifecycle marketing programs that turn fans into loyal subscribers and loyal subscribers into lifelong advocates.

Reporting to the VP of Retention & Engagement, you'll drive personalized, fan-first experiences across owned channels—email, push, in-app, SMS, MMS, WhatsApp, and content cards—powered by Braze. From converting AVOD viewers to onboarding, engagement, and winback, you'll activate the moments that matter most.

You'll build and mentor a high-performing team, manage large budgets and agency partners, and collaborate across Product, Analytics, Regional Marketing, and more to deliver localized, data-driven campaigns that resonate globally.

What You'll Do

• Lead global lifecycle strategy across key stages—acquisition, onboarding, engagement, retention, and winback
• Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to drive personalized, fan-first experiences
• Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase LTV
• Define KPIs and build measurement frameworks in partnership with Analytics
• Build and lead a high-performing data-driven team with clear ownership across lifecycle stages
• Promote a test-and-learn culture focused on continuous growth
• Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences
• Partner with Martech, Product, Analytics, Programming, and Marketing to align on fan-first growth initiatives
• Present strategy and results to senior leadership and champion lifecycle as an important business driver

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

We get excited about candidates, like you, because...

• 12+ years in lifecycle, CRM, or digital marketing, with experience in DTC subscription or streaming businesses
• 5+ years leading teams and managing large budgets
• Strong grasp of customer journeys and lifecycle marketing strategies
• Hands-on experience with Braze or similar platforms, using advanced features for scale, efficiency, and personalization
• Experience driving subscriber growth through AVOD or freemium models
• Experience with cross-functional collaboration and partner understanding in matrixed organizations
• Global experience managing localized campaigns across multiple regions
• Passion for anime, entertainment, or fan-focused brands is a plus

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid