Lead and execute digital marketing strategies to achieve enrollment objectives for university partners, managing a team and optimizing paid media campaigns.
Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.
Noodle is seeking a results-driven Senior Director, Digital Marketing to lead paid digital media strategy and execution to help achieve our university partners’ enrollment objectives. In this role, you will manage and mentor a team of Digital Marketing Specialists, overseeing campaigns across paid search, paid social, programmatic, and affiliate channels. You will be responsible for driving high-quality leads, optimizing performance, and delivering data-backed strategies that meet enrollment goals. This is a hands-on leadership role for a marketing expert who thrives at the intersection of strategy, analytics, and execution.
As our Senior Director, Digital Marketing, you will…
Strategy & Leadership
- Lead the development of full-funnel digital marketing strategies designed to acquire qualified leads and drive enrollment for our university partner’s programs
- Manage, coach, and grow a team of Digital Marketing Specialists, ensuring excellence in execution and professional development
- Serve as the internal owner of paid media and lead generation best practices
Campaign Oversight & Channel Management
- Oversee the planning, execution, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms, and affiliate channels
- Guide audience targeting, budget allocation, bid strategies, creative testing, and landing page strategy in collaboration with the team
- Evaluate and implement new tools, channels, and vendors to improve campaign effectiveness
Performance Management & Reporting
- Own KPIs across paid lead generation and cost efficiency throughout the enrollment funnel, including but not limited to, conversion rate, cost per prospect, cost per application and cost per acquisition
- Work closely with analytics and operations teams to ensure data accuracy, actionable insights, and consistent reporting across all client campaigns
- Conduct monthly performance reviews with team members and provide clear strategic recommendations to stakeholders
Client Strategy & Collaboration
- Act as a senior marketing advisor in client meetings, providing strategic direction and media performance insights
- Collaborate cross-functionally with creative, web, SEO, CRO, and CRM teams to align campaign assets and downstream lead nurturing with media strategy
- Support new client onboarding and strategic planning, including media forecasts and channel mix recommendations
You have:
- 8+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing paid media teams or demand generation functions
- Bachelor’s degree or equivalent certifications/experience, MBA a plus
- Proven track record of managing direct reports; must have experience coaching and mentoring individual contributors
- Hands-on expertise with paid search, paid social, programmatic display/video, and other performance media
- Strong understanding of lead generation, attribution modeling, and full-funnel marketing for service-based or enrollment-driven businesses.
- Prior experience in higher education marketing or online learning preferredExperience leading the testing of new media channels for demand generation
- Experience with agency/media research tools to understand audiences and project future demand
- Strong verbal and written communication, presentation, and stakeholder management skills
- Proven ability to build relationships and communicate across all levels of the organization, develop and motivate talent, inspire innovation, and lead a team to achieve high-impact results
Noodle Benefits:
- Work from our beautiful NYC office OR the comfort of your home office!
- Great compensation package!
- 401K + match, commission potential, and equity opportunities
- Tools you need on us! Mac is our computer of choice
- Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
- Paid Parental Leave
- Pre-tax commuter benefits
- 4 weeks paid vacation + 10 paid holidays + paid sick leave
- Access to mental health services like Headspace and Talkspace
- Annual education stipend for lifelong learning
- Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
Eligibility Requirements:
This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.
At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.
Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.
Top Skills
Google Ads
LinkedIn
Meta
Programmatic Platforms
Youtube
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