Senior Director - Data Science & Analytics

What You’ll Lead

• Own HighLevel’s end-to-end data science and product analytics strategy, focused on modeling, experimentation, and insight generation, built on the company’s governed data platform.
• Build and lead a global team spanning data science, applied ML, decision science, and product analytics, partnering closely with data engineering and platform teams to ensure scalability and reliability.
• Collaborate cross-functionally with Product, Growth, Marketing, and Engineering to ensure experiments, models, and insights directly inform product development, GTM decisions, and customer outcomes.Leverage the modern data stack (Snowflake, dbt, Atlan, Hex, etc.) to enable advanced analytics, causal inference, and machine learning at scale.
Lead Product Analytics and Experimentation
• Oversee product analytics, defining how user behavior, engagement, and retention are measured, instrumented, and interpreted.
• Build and scale experimentation and A/B testing frameworks, ensuring statistical rigor and consistent methodology across 50+ product and marketing teams.
• Establish self-serve experimentation tools and centralized KPI definitions to accelerate data-driven product development.Partner with product leadership to translate analytics insights into roadmap prioritization, UX improvements, and feature impact assessments.
Develop and Deploy AI & ML Solutions
• Design, train, and productionize predictive and prescriptive models that optimize retention, churn, pricing, lead scoring, and campaign automation.
• Collaborate with platform teams to build and maintain feature stores, model registries, and evaluation pipelines for reproducibility and compliance.
• Integrate machine learning and generative AI into the HighLevel platform to enhance personalization, automation, and user productivity.
• Define and monitor model performance metrics (e.g., precision, recall, uplift, business ROI) and ensure continuous retraining and quality control.
Enable Data-Driven Growth
• Partner with GTM, Finance, and Operations to quantify the impact of models, experiments, and analytics on revenue, efficiency, and customer lifetime value.
• Deliver predictive dashboards, simulations, and causal analyses that complement BI reporting and drive strategic decisions.Build forecasting and optimization systems that connect directly to core business metrics like MRR, churn, LTV/CAC, and NPS.
• Provide the analytical backbone for IPO-readiness through measurable, model-driven insights and defensible forecasting.
• Drive Operational ExcellenceDefine success metrics for all data science and analytics initiatives and track performance against strategic goals
• Collaborate with the data platform organization to ensure model governance, lineage, and data quality are enforced within existing pipelines.
• Evangelize statistical literacy, experimental rigor, and causal thinking across all functions to raise decision-making maturity company-wide.Foster a culture of curiosity, reproducibility, and accountability in every analytics and modeling effort.

What You’ll Bring

• 12+ years in data science, analytics, or ML roles, including 5+ years in senior leadership within SaaS or B2B2C companiesProven track record establishing and growing data science and product analytics teams that translate governed data into actionable models, experiments, and insights driving business growth.
• Expertise in Python, SQL, R, machine learning frameworks (TensorFlow, PyTorch), with strong applied experience in experimentation, causal inference, and model evaluation
• Proven experience leading product analytics, defining instrumentation, event taxonomies, and metric frameworks that tie directly to user behavior and product outcomes
• Deep understanding of A/B testing, causal inference, and experimental design at scale (50+ teams, automated frameworks)
• Experience operationalizing models with shared feature stores, model registries, and automated retraining pipelines in partnership with data engineering
• Experience developing AI-driven product features and operationalizing ML models at scaleStrong understanding of experimentation, attribution modeling, and business intelligence systems
• Strategic communicator with the ability to translate complex data into compelling business narrativesExperience supporting IPO readiness or large-scale data governance a major plus