Senior Director, Commercial Strategy & Sales Enablement

About the Company:

Based in San Diego, California, CovalentCreative is a technology and healthcare information company shaping the future of eyecare. Through leading brands like Eyes On Eyecare, Glance, and npiQ, we deliver innovative web applications, accredited education, and data-driven insights to tens of thousands of eyecare professionals. Our mission is to empower the people who care for vision with the tools, knowledge, and connections they need to excel.

Eyes On Eyecare®, the #1 provider of leading-edge clinical and career education for the next generation of optometrists and ophthalmologists, is seeking a detail-oriented and organized individual to join our team. Through an all-in-one digital platform, we provide editorial content, industry news, events, CE/CME, courses, clinical content, market research, and talent acquisition.

Who are we looking for?

We’re hiring a hands-on Senior Director to be the engine behind our next stage of growth—so our sellers win new customers and our current clients buy more. You’ll coach a small, multi-product sales org, turn ideas into crisp offers with clear pricing and beautiful collateral, and keep Sales and Marketing moving in sync—without carrying a personal book of business.

You’ll run the sales operating cadence, ensure data accuracy and forecast discipline, remove roadblocks for sellers, and be the “translator” that turns business objectives into sharp Go-To-Market briefs and high-taste collateral. You are the point person for standing new offerings and expansions up to the market. You’ll focus on identifying the right target customers and accounts for each new offering, packaging offers, setting pricing guardrails for CEO approval, and shipping the launch plan, collateral, and enablement that unlock new-logo pipeline and cross-sell/upsell. You own the logistics (timelines, owners, QA) from concept to adoption so sellers can open new doors and current clients can buy more.

What will you be doing?

Enablement, collateral, and pricing

• Build and maintain the sales asset library: positioning one‑pagers, media kits, rate/pricing matrices, case studies, ROI calculators, proposal & SOWs templates, and pitch decks.
• Create sales playbooks (personas, talk tracks, discovery, objection handling) per pod; keep them current and work with design to make sure they are beautiful.
• Make it easy to sell in person and digitally: email sequences, landing pages, demo flows, and leave‑behinds.
• Uphold impeccable brand standards and creative taste; review/approve assets for clarity and aesthetics.
• Stand up new webpages that better communicate our diverse service offerings in a way that tells the story of our premium brand and quality.
• If you don’t love building out programs in a beautiful way within sales collateral, this role isn’t for you.

Sales marketing & program ideation

• Act as the translator for Marketing: write crisp GTM briefs with audience, offer, messaging, hooks, proof, and CTA; Marketing executes.
• Partner with Publishing/Media and Data teams to package programs (e.g., new media offerings, data products, market research products, and agency & consulting services) with clear value props and pricing.
• Launch targeted sales activation campaigns and field events for new and existing clients; measure pipeline creation and influence.
• If you don’t score highly in the areas of innovation, ideation, or discernment, this role isn’t for you.

People leadership & operating rhythm

• Lead and coach four pods consisting of 5 sales people (Media, Talent Acquisition, Data & Market Research, Agency/Consulting); run daily stand ups, pipeline reviews, and 1:1s.
• Handle the day to day questions from the sales team regarding pricing, deliverables, exclusivity, right of first refusal, and navigate challenges in a proactive way, calling on other leaders only when necessary.
• Translate the CEO’s priorities into quarterly targets, playbooks, collateral and daily action.
• Uplevel sellers; establish a culture of preparation, creative excellence, and accountability.
• If you’re not reading sales / marketing books or watching YouTube videos on this topic, this role isn’t for you.

RevOps & sales analytics

• Own forecasting, pipeline hygiene, and dashboards; ensure data accuracy and progress to goal across teams.
• Partner with the CFO for light scenario modeling, quota/coverage planning, and pricing guardrails (CFO retains FP&A depth).
• Perform annual pricing exercises, inventory management strategies, and collaborate with Client Services to create a positive feedback loop on downstream Client success.
• If you don’t know how to use objective sales data to guide future decisions and forecasts, this role isn’t for you.

Strategic deal support (selective)

• Join late‑stage or strategic meetings; quarterback complex proposals; bring in the CEO for whale deals.
• No personal quota or book; success is team performance and GTM effectiveness.

What are the required qualifications?

• 7–12 years in B2B media or information services, with 3+ years leading a small sales or enablement team.
• Must have worked in healthcare media for at least 1 year.
• Proven team leadership of a sales operating cadence (e.g., weekly pipeline reviews, QBRs) and coaching sellers.
• Hands-on sales enablement + product marketing: portfolio of assets you built (media kits, pricing/rate matrices, case studies, decks) that moved deals.
• Excellent taste in creative and copy; can critique and improve design and messaging; comfortable in Figma/Canva.

Top candidates will also have: 

• Led enablement across multi-product selling (media + data/services) in a 5–15 seller org.
• A track record with metrics attributed to their programs—bring examples.
• Built ROI/impact calculators, pricing tools, and discount guardrails that protect margins without slowing deals.
• Stood up a lightweight asset library/playbook system (versioning, naming, “best next asset” finder) and trained the field.
• Familiarity with account-based campaigns; writes briefs Marketing can execute without hand-holding.

A note on qualifications:

Not all applicants will have skills that match a job description exactly. CovalentCreative values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having experience with these exact job duties makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering this role. We are always looking for people who will bring something new to the table.

Of course, we also offer:

• Competitive salary with target range of $165,000 - $200,000 annually plus commission, commensurate with experience
• Comprehensive health insurance (90% silver plan coverage)
• Vision insurance
• Dental Insurance
• 401(k)
• Annual Profit Share
• Paid Time Off, Sick Time, and Paid Holidays, Flex Time, Bonus Time Off

And some other cool perks…

• Remote: All employees work 100% remotely!
• Volunteer Time Off
• MacBook (Apple equipment)