Director, B2B Business Development & Client Growth Strategy

Job Description :

Director, B2B Business Development & Client Growth Strategy

Location: Midtown Manhattan

Hybrid: In office 3 days/week

Salary: $120k-$190k + 20% bonus

About Storyful

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

About Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to  business leaders by delving into the nuances of social and digital media intelligence. 

About the Role

As Director, B2B Business Development & Client Growth Strategy, you will be at the forefront of Storyful’s strategy expansion, blending deep expertise delivering social data and insights with strategic brand communications and business development experience. This role will be pivotal in creating new client growth and directly influencing how we deliver data-driven strategies and build our reputation as a strategic partner to brands.

You will use your data and insights expertise and communications strategy experience to expand and grow Storyful’s foundational social Intelligence offering that identifies risks and opportunities for leading organizations. This is a senior leadership role, collaborating directly with the SVP/Head of the Practice.

Responsibilities 

• Lead Generation & Prospecting: Identify and target new client opportunities using Storyful data and insights, networking, and strategic outreach to PR and communications decision-makers at leading companies.

• Brand & Communications Strategy Development: Collaborate with the Storyful Intelligence team to create and implement social data-driven reporting and communications strategies, including positioning, risk mitigation, and thought leadership.

• Risk & Crisis Management Communications: Participate in advising clients who are navigating risk or crisis by delivering Storyful data and insights to guide their communications strategy. 

• Client Relationship Conversion: Tap into existing client relationships and new client prospecting to serve as a trusted advisor who can combine insights with communications strategy to drive their success.

• Category Growth Strategy & Execution: Partner with Storyful brand and data analyst team to develop and execute tailored strategies for potential clients and build custom proposals.

• Strategic Storytelling: Deliver compelling presentations, leveraging Storyful reporting and communications experience to showcase Storyful audience analysis, competitor research, sentiment tracking, market risks, trends, to inform client strategy and campaigns.

• Reputation Insights: Provide insights into digital and earned media trends and reputational risks to help clients increase visibility and strengthen their market position.

You Have

• Professional Experience: 7-12 years of experience leading a client or team in communications strategy, risk or crisis communications, and research reporting from a top-tier communications, social listening agency, research or consulting firm.

• Data & Insights Expertise: Deep experience leveraging both qualitative and quantitative research, including social listening, market trends, sentiment analysis, competitive intelligence, and consumer insights to counsel clients.

• Relationship Building & Presentation Skills: Executive presence and expertise synthesizing data and insights into compelling storytelling and shaping pitches and strategies to build trust and new client relationships.

• Strategic Thinking: Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives.

• Commercial mindset and new business acumen: Track record of strong relationships that can be leveraged for generating new client growth.

• Communications Risk and Growth Strategy: Proven experience in using data-driven insights to articulate risks and opportunities for client communications strategy.

• Passionate Learner: Possess a natural curiosity to stay informed about trends, influence, competitive offerings, and industry developments to inform Storyful growth.

• Team Player: Experience collaborating effectively with cross-functional teams, including research analysts, senior leaders, and client partners.

• Flexibility: Willingness to work in our Midtown Manhattan office 3 days each week.

Why Join Storyful?

• Entrepreneurial team: Join an innovative team that behaves as a startup and sits in a large renowned media organization (News Corp)

• Impactful Role in a Growing Consultancy: Take a leadership role as Storyful expands its global brand consulting capabilities and play a key role in shaping how we deliver innovative, data-driven brand solutions to new clients.

• Collaborative & Creative Environment: Work with a dynamic, cross-functional team of creative, and strategic data experts, focused on delivering exceptional work.

• Strategic Influence: Your insights and leadership will have a meaningful impact on the direction of Storyful Intelligence and the success of our clients' brand communications.

• Professional Growth: Ample opportunities for growth and development in a fast-paced, high-impact environment, with leadership opportunities as Storyful continues to grow.

• Competitive Compensation: Attractive salary and performance-based incentives, as well as benefits and a flexible work culture.

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Equal Opportunity Employer

We are committed to creating an inclusive workplace that values diversity. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, or any other protected characteristic under applicable local laws.

Reasonable Accommodation

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We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.