Senior Director, Account-Based Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary   

The Senior Director of Account-Based Marketing (ABM) is responsible for designing and leading GeneDx’s account-based growth strategy across priority segments, accounts, and buying centers. This role owns who we focus on, how we engage them, and how ABM drives pipeline quality, velocity, and expansion across complex GTM motions 

This role is designed for a proven ABM leader who has already built and scaled account-based growth at pace, and can immediately elevate GeneDx’s ABM maturity, focus, and impact 

Reporting to the VP of Operations & Engagement, this leader partners closely with Sales, Marketing, Marketing Operations, Business Operations & Enablement, and Analytics to orchestrate account-centric strategies that align messaging, channels, and field activity to high-value opportunities. The Senior Director of ABM operates as a strategic integrator, ensuring GeneDx shows up with relevance, consistency, and intent at the account level, while remaining accountable for ABM performance and impact 

Job Responsibilities  

• Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models 

• Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized 

• Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership 

• Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities 

• Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments. 

• Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality 

• Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities 

• Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks 

• Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness 

• Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact 

• Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution 

• Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned 

• Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives 

 People Manager 

• Yes  

• Leads and develops an ABM team responsible for strategic planning, program execution, and account engagement across segments. Responsible for hiring, coaching, performance management, prioritization, and career development. Sets a high bar for strategic thinking, cross-functional collaboration, and measurable impact 

Education, Experience, and Skills 

Education:  

• Bachelor’s degree in Marketing, Business, or a related field required 

• Advanced degree preferred but not required 

Experience:  

• 10–15 years of experience in account-based marketing, strategic marketing, or GTM leadership roles 

• 5+ years of people management experience 

• Proven experience leading multi-segment, account-based growth strategies across heterogeneous GTM motions, including provider-led, institution-led, and enterprise buying environments with long, non-linear sales cycles 

• Proven expertise leading account-based marketing efforts within $100M+ (or similar scale) B2B organization preferred 

• Demonstrated success leading ABM at scale, with responsibility for significant program budgets and rapid deployment across multiple segments or GTM motions 

• Experience operating in fast-moving, high-expectation environments where ABM is expected to drive measurable impact quickly, not over multiple annual planning cycles 

• Demonstrated success partnering closely with Sales to influence pipeline quality, velocity, and deal progression 

• Experience operating across multiple GTM segments or motions simultaneously 

• Strong track record of building ABM strategy from first principles, not just executing tools or campaigns 

Skills:  

• Deep understanding of account-based growth strategies and buying group dynamics 

• Strong strategic planning and prioritization skills 

• Excellent cross-functional leadership and stakeholder management abilities 

• Ability to synthesize market, account, and performance signals into clear ABM direction 

• Comfort operating in complexity and ambiguity 

• Strong executive communication skills, both written and verbal 

• High judgment in balancing focus, scale, and customization 

 Certificates, Licenses, Registrations 

• No specific certifications required 

• ABM, demand strategy, or marketing leadership certifications are a plus 

 Work Environment 

• This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs. 
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