Senior Digital Content Strategist

JOB SUMMARY

This job is responsible for developing integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Develops content requirements and creates content strategy deliverables across a product or portfolio’s lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Maintains editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. 

This role can be either hybrid or remote. If you are within 50 miles of an office you are required to be onsite 3 days a week - T, W, TH.

ESSENTIAL RESPONSIBILITIES

• Create and implement digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital content development plans for other teams within marketing.
• Manages the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets.
• Develop content marketing briefs for internal and external partners. May manage day-to-day relationships with partners and third party vendors.
• Conducts and leads audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels
• Provides guidance and strategy to internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc.
• Analyze and report on content effectiveness across markets, segments, and channels.
• Other duties as assigned or requested

EXPERIENCE

Required

• 5 years of Marketing and Communications
• 5 years in Communications Strategy
• 5 years of Web Content Management

Preferred

• Professional experience using technology, tools, and AI in a Marketing function

SKILLS

• Excellent written, interpersonal communication, and presentation skills
• Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule
• Successfully partners through collaboration with an ability to lead and influence others within a matrixed organization
• A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
• Experience delivering content to meet accessibility and Section 508 compliance requirements preferred
• Deep, proven expertise in content strategy development and integrated tactical implementation for complex, large initiatives
• Strong planning and project management skills
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms

EDUCATION

Required

• Bachelor's degree in Communication or Marketing OR 6 years of progressive related experience in lieu of education

Preferred

• Master's degree in Communication or Marketing

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

No

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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