Senior Designer, Creative

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

The Role

The Senior Designer at Tower 28 will play a key role in evolving the brand’s visual identity, with a focus on typography, graphic language, and brand expression across digital and physical brand experiences.

We seek a designer with an uncompromisingly sharp eye for aesthetics and a sound taste level who can balance fastidious attention to detail with fun, elevated visuals. You will concept and execute creative across brand initiatives, 360 campaigns, and marketing touchpoints, bringing Tower 28’s identity to life everywhere people encounter it. You’ll also bring experience with packaging, retail, and print to the table, supporting on physical brand touchpoints as needed.

This role requires a strong conceptual and aesthetic eye, hands-on design expertise, and a passion for creating fun, ownable, and elevated design that brings the Tower 28 brand to life.

This position is hybrid and based in Los Angeles, California, with three days a week in the office. This role will report directly to the Design Director and partner closely with cross-functional teams.

Brand Identity & Creative Design

• Partner with Creative leadership to shape and evolve Tower 28's visual identity, with a strong focus on typography, graphic language, and brand expression.
• Maintain and evolve brand guidelines and brand codes to ensure consistency across all creative touchpoints.
• Concept and execute bold, distinctive creative for 360 campaigns, product launches, events, and brand initiatives.
• Partner with Creative and Brand leadership to translate brand strategy into visual systems that scale across every channel.

Digital Design

• Own the design of digital assets across DTC and retail channels, including Sephora.com and other retailer assets, PDP imagery and infographics, site banners, landing pages, email, and SMS.
• Create paid social and performance creative, including static graphics, animations, and carousels across various placements.
• Design organic social assets, including templates, carousels, and campaign graphics, in partnership with the Social team.

Packaging & Retail Design Support

• Provide design support for packaging, retail displays, influencer mailers, point-of-sale, and other physical brand touchpoints as needed, partnering with Creative, Retail, and Marketing to bring concepts through production.
• Apply knowledge of print and production processes, including dielines, specialty finishes, and vendor requirements, to ensure designs are executed accurately and consistently with brand and print standards.

Collaboration & Creative Execution

• Collaborate cross-functionally with Product Development, Marketing, Retail, and other internal teams to ensure all creative touchpoints are executed at the highest quality.
• Confidently present design concepts and rationale to key stakeholders, including our founder, with the ability to communicate design decisions clearly and concisely. 
• Manage multiple design projects simultaneously, maintaining a high standard of quality while meeting deadlines.
• Mentor and provide guidance to junior designers, sharing design expertise and feedback to support their development and elevate the quality of the team's work.

• 5+ years of graphic design experience, ideally within beauty, fashion, lifestyle, or CPG brands with a high visual bar, either in-house or at an agency.
• Bachelor's degree in graphic design, visual communication, or a related field, or equivalent experience.
• A portfolio showcasing a distinctive graphic point of view, elevated taste, strong conceptual thinking, balance between commercial and editorial design, and exceptional execution across digital and physical touchpoints.
• A skilled typographer with a sharp eye, elevated taste, and deep understanding of visual hierarchy, graphic systems, and layout, with a passion for creating bold, standout creative.
• Strong experience designing for digital channels, including e-commerce, paid and organic social, email, and retailer platforms.
• Working knowledge of print and production processes, including dielines, color management, specialty finishes, proofing, and vendor collaboration.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Bonus points for experience with 3D rendering tools such as ArtiosCAD, Adobe Substance 3D, or Blender.
• Previous experience developing retail graphics and displays for Sephora or other prestige beauty retailers is a plus.
• Previous experience designing packaging, retail displays, and other physical brand assets is a plus.
• Exceptional attention to detail and strong communication skills, with the ability to present creative work, articulate design decisions, and incorporate feedback.
• Strong organizational skills and the ability to thrive in a fast-paced environment, balancing multiple projects across digital, social, and campaign work.
• A self-starter with a collaborative spirit, positive attitude, and a passion for design, culture, and branding.
• A passion for clean beauty, art, and culture.
• Must be based in Los Angeles, CA and available to work a hybrid schedule.

Please include a portfolio link showcasing both digital and production design work, including at least two digital projects and two physical projects (packaging, retail, or print).

$90,000-115,000 annually, based on experience.