Senior Demand Generation Marketing Manager, B2B Paid Social

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for an extraordinary Senior Demand Generation Marketing Manager to help drive new user growth through our Paid Social channels. As a member of the Demand Generation team, you will be responsible for strategy, planning, and execution of paid social campaigns for our core payments business and SaaS products. You will autonomously manage Paid Social campaigns in a fast-paced environment and increase efficiency through optimizations and testing. You will represent the Demand Generation team as a subject matter expert, responsible for informing strategy and executing $XXM campaigns. You will report to the Head of Paid Social and Programmatic.
You Will:

• Lead strategy, planning, and execution of paid social campaigns for our core payments business and SaaS products
• Implement and optimize performance tactics across acquisition campaigns to maximize efficiency and incrementality
• Manage end-to-end campaign execution within ad platforms. Own campaign monitoring, pacing, optimization, tracking, and reporting
• Develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Proactively identify growth opportunities and continuously refine strategies based on new learnings and business priorities
• Proactively conduct analyses to diagnose issues and implement data-driven action plans
• Build strong relationships with other teams (creative, analytics, marketing data engineering, platform partners), providing subject matter expertise and helping prioritize and project manage cross functional initiatives
• Maintain regular communication with stakeholders, partners, and manager on performance, blockers, and project deliverables

You Have:

• 5+ years of experience in paid social campaign management, ideally within a B2B environment managing performance campaigns with a $XXM budget
• Deep understanding of performance best practices and trends
• Proven track record of driving measurable conversion or revenue results
• Experience translating business priorities into paid social strategy and tactics
• Analytical mindset and ability to identify and action off of data-informed insights

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.