The Senior Demand Generation Manager at 15Five will develop and execute strategies for pipeline generation and campaign optimization to drive revenue through innovative and data-driven approaches.
As Senior Demand Generation Manager at 15Five, you’ll support the development of our Demand Generation strategy and fully own execution. You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion.
This is a builder role, not a maintainer. You’ll bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment.
OUTCOMES
- Campaign Strategy & Execution
- Own pipeline generation across paid, organic, outbound assist, and lifecycle channels in alignment with GTM goals.
- Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
- Design and scale nurture programs that increase engagement and conversion velocity.
- Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.
- Content Strategy & Conversion
- Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
- Support content optimization for SEO, engagement metrics, and conversion.
- Data, Analytics & Reporting
- Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
- Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
- Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.
- Marketing Automation & Tooling
- Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
- Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar.
- Cross-Functional Collaboration
- Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
- Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs.
WHAT SETS YOU APART
- You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI.
- You know the difference between demand creation and demand capture and can articulate your strategy for both.
- You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders.
- You’re not here to "run what's already running"—you’re energized by building and optimizing programs that work at scale.
- You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms.
- You take extreme ownership of pipeline goals and drive alignment across GTM teams.
DESIRED EXPERIENCE
- 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact.
- Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth).
- Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows.
- Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing.
- Comfortable with ambiguity and energized by fast-paced environments.
ABOUT 15FIVE
15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.
At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:
- Full Medical, Dental, and Vision Insurance
- Flexible Time Off (minimum 3 weeks off every year)
- Employer paid Short-Term, Long-Term Disability, and Term Life
- 401K with 4% match at 6 months of employment
- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
- Up to 16 weeks Paid Parental Leave for birth and non-birth parents
- 16 paid holidays in 2025
- TalkSpace (mental health therapy)
- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
- Monthly reimbursement for internet
- Sabbatical Program accessed at 7 Years
- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities
For more information see:
Our Mission, Vision, & Values - https://www.15five.com/about
Our People and Culture - https://www.15five.com/about/careers
Diversity, Equity, Inclusion, & Belonging - https://www.15five.com/deib
Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library
Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!
15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.
The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $150,000 - $170,000 + equity + bonus + benefits.
Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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Top Skills
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