Senior Data Analyst - Marketing

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Holman is currently accepting resumes for the position of Senior Data Analyst – Marketing.

Principal Purpose of Position:

• Extract, clean, and prepare large marketing datasets for analysis and reporting using SQL, Databricks, and other tools.
• Conduct data exploration, statistical analysis, predictive modeling, and data mining to identify marketing trends and insights.
• Evaluate marketing campaign performance, channel effectiveness, and customer behavior to optimize return on ad spend (ROAS).
• Implement and maintain multi-touch and full-funnel attribution models and marketing mix models.
• Incorporate macro/market data sources such as Urban Science to support broader market analysis and competitive positioning.
• Design and develop interactive dashboards and data visualizations in Power BI to communicate insights.
• Present findings to stakeholders and leadership, translating complex data into actionable strategies.
• Collaborate with marketing, sales, IT, and finance teams to align analytics with business goals and data infrastructure improvements.
• Support data governance and quality assurance across marketing data sources (GA4, CRM, Salesforce, and sales systems).
• Evaluate GA4 event tags and implementation logic, including understanding of which tags fire on page load vs. user interaction.
• Leverage GitHub for version control, collaboration, and documentation of analytics workflows and code repositories.
• Mentor junior analysts on tools, analytics best practices, and business intelligence concepts.
• Perform all other duties and special projects as assigned.

Education and/or Training:

• Master’s degree in Data Science, Statistics, Analytics, or related field preferred; Bachelor's degree with relevant experience accepted.
• Certifications or training in tools like Power BI, Databricks, Google Analytics 4, or GitHub are a plus.
• Proficient in Python, R, SQL, Power BI, and Databricks.
• Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)

Relevant Work Experience:

• 5+ years in marketing analytics, data science, or business intelligence.
• Proven experience in campaign analysis, full-funnel attribution modeling, and marketing spend optimization.
• Experience working with GA4 event tracking and tag configurations.
• Familiarity with macro/market-level data such as Urban Science for competitive market analysis.
• Strong understanding of marketing funnels, B2B analytics, CRM systems, and digital tracking tools.
• Hands-on experience using GitHub for collaborative analytics development and code management.

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At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That’s why we are listening, open to learning new things – about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It’s The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement

Benefits:

Regular Full-Time

We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part-Time

In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay:

Equal Opportunity Employment and Accommodations:

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

If you are a person with a disability needing assistance with the application process, please contact [email protected]

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.