Senior Customer Marketing Specialist

Who We Are

Having surpassed $200M ARR and continuing to grow, AuditBoard is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: AuditBoard is top-rated on G2.com and Gartner Peer Insights.
At AuditBoard, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the sixth year in a row, as ranked by Deloitte!

Why This Role is Exciting

AuditBoard is seeking a dynamic customer marketer to lead and expand our customer reference program to support sales and marketing efforts. With our customer base growing rapidly, the importance of accurately representing and leveraging customer voices has never been greater. In this role, you will be at the forefront of our reference program, engaging directly with customers to understand and capture their unique stories, as well as nurture them into brand advocates. This role will collaborate across Sales, Customer Success, and Marketing, and more to identify and nurture customer relationships. Your efforts will support not only sales and marketing but also product initiatives, requiring a strategic thinker with strong communication skills and an understanding of customer advocacy and relationship management. This position offers the chance to shape the way our company engages with and leverages our customer advocates to drive business forward, making it an exciting opportunity for someone passionate about customer-centric marketing and sales strategy.

Location: Central/East Time zones

Travel up to 10–15% for company events, team offsites, or customer-facing activities

Key Responsibilities 

• Oversee the day-to-day operations of the customer reference program, driving customer growth by identifying new advocates, ensuring a strong pool of referenceable customers, and expanding relationships to support product growth and expansion.

• Lead the development and management of the reference video library and customer success stories, ensuring they align with GTM sales and marketing strategies, including new product launches, cross-sell, and retention initiatives.

• Manage customer nomination and reference request processes to maintain a steady pipeline of referenceable customers that contribute to both acquisition of new customers and expansion efforts.

• Partner with Sales to manage publicity and media announcements for new customer wins, ensuring successful execution across PR, social media, and in-field assets to support growth.

• Support ABM initiatives by providing targeted customer stories, testimonials, and references that align with key accounts and high-value prospects, driving personalized outreach and accelerating customer growth and expansion efforts.

• Drive third-party review generation efforts (G2, Gartner Peer Insights, etc.) to increase brand trust, awareness, and maintain Leader status.

• Collaborate closely with internal stakeholders to ensure customer stories and assets are used to empower the sales team and optimize customer growth, cross-sell, and retention efforts.

• Develop and track program success metrics, producing regular reports on the impact of reference activities, and continuously optimizing strategies to increase results.

• Serve as the primary point of contact for sales-related reference requests, providing training and guidance to help the sales team leverage customer marketing content effectively.

Attributes for a Successful Candidate

• 3-5 years of direct experience in customer advocacy, reference management, marketing, sales, customer success, or closely related roles within B2B environments.

• Proven ability to manage and expand customer reference programs with direct impact on sales, product growth, and customer success.

• Strong communication and relationship-building skills to foster collaboration across teams.

• Demonstrated ability to effectively manage multiple projects simultaneously, prioritize tasks, and successfully navigate complex stakeholder landscapes.

• Experience managing a database of advocates in a customer reference tracking tool (e.g.: Base, ReferenceEdge, Influitive, Salesforce, Gong)

• Strategic thinker with a proven track record of leveraging data to make informed decisions, drive customer engagement, and achieve business goals.

• Ability to analyze trends and outcomes to continually refine and advance the reference strategy.

• Experience working directly with sales teams to develop resources that support the sales process and drive revenue.

• Ability to analyze data and trends to continuously improve strategies and optimize the customer reference program.

• Experience working cross-functionally with Sales, Marketing, and Customer Success teams to align reference programs with broader business objectives.

• Understanding of customer dynamics and a strong advocate for customer interests, adept at building and maintaining significant customer relationships that enhance advocacy efforts.

Our Company Values

• Customer obsession: Apply relentless focus on listening to and understanding customers as the core of everything we do

• Win, together: Drive to be the best while supporting each other’s success

• Gritty resilience: Thrive in a fast-paced and dynamic environment, balancing immediate priorities with big-picture strategic goals

• Personal improvement: Stay eager to share insights, seek feedback, and continuously learn

• Constant innovation: Challenge the status quo and drive improvements
  

Perks*

• Launch a career at one of the fastest-growing SaaS companies in North America!

• Live your best life (LYBL)! $200/mo for anything that enhances your life

• Remote and hybrid work options, plus lunch in the Cerritos office

• Comprehensive employee health coverage (all locations)

• 401K with match (US) or pension with match (UK)

• Competitive compensation & bonus program

• Flexible Vacation (US exempt & CA) or 25 days (UK)

• Time off for your birthday & volunteering

• Employee resource groups

• Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.

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