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Chewy

Senior Creative Strategist - Healthcare

Reposted 3 Days Ago
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Hybrid
Plantation, FL
7-7 Annually
Senior level
Hybrid
Plantation, FL
7-7 Annually
Senior level
As a Senior Creative Strategist, you'll develop and oversee creative strategies, analyze data, mentor junior strategists, and present campaign concepts to stakeholders.
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Job Description:
Our Opportunity:
You'll serve as a high-impact individual contributor on the creative strategy team, translating brand and business goals into compelling, data-informed creative campaign strategies. You will drive strategic thinking, own major initiatives or client-facing projects, and act as a bridge between the C-level creative lead and more junior strategists.
What You'll Do:
  • Work closely with creative teams (design, copy, studio), but won't personally create the assets. You will collaborate with creative teams to ensure concepts and assets align with the strategy.
  • Lead development of creative strategies, campaigns, and content plans across channels (digital, social, video, experiential, etc.).
  • Analyze market data, consumer insights, and performance metrics to shape and iterate brief development, creative strategies and creative concepts.
  • Support marketing partners to build strong creative briefs and strategic documentation that guide creative teams (designers, writers, producers) and other stakeholders.
  • Present strategic proposals and campaign concepts to internal stakeholders or clients, summarizing rationale, expected outcomes, and gaining alignment.
  • Lead cross functional kick off meetings for creative campaigns.
  • Ensure media and marketing alignment for campaign creative strategy.
  • Ensure creative campaigns deliver on brief from strategy and concept through to delivery, ensuring alignment with business objectives, brand voice, and timelines.
  • Mentor and provide guidance to more junior strategists, offering feedback, direction, and support.
  • Stay abreast of industry and media trends, competitive landscape, and emerging channels - using that knowledge to inform creative strategy, innovation, and differentiation. Collaborate cross-functionally with marketing, product, analytics, design, and other teams to ensure integrated, cohesive, high-quality output.

What You'll Need:
  • 7+ years of experience in creative strategy, brand strategy, content strategy, or similar roles (agency or in-house).
  • Strong creative thinking and conceptualization skills - ability to generate original, high-impact ideas grounded in business and user insights.
  • Solid analytical skills - comfortable working with data, interpreting performance metrics, deriving insights, and using data to inform creative decisions.
  • Excellent communication skills - written and verbal; able to build compelling decks, briefs and present strategically to stakeholders at all levels.
  • Proven track record managing complex campaigns (multi-channel, multi-stakeholder), delivering on time and meeting objectives.
  • Manage stakeholder and Creative leadership feedback, resolve conflicts and direct creative team on how to manage feedback.
  • Manage creative leadership review cycles and feedback.
  • Ability to lead projects end-to-end and provide mentorship to junior team members.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Top Skills

Creative Campaign Strategy
Data Analysis
Digital Marketing
Experiential Marketing
Social Media
Video Content

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