Senior Copywriter

The Copywriter will work as a collaborative part of Munchkin's award-winning Brand Design team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (Munchkin.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.
Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do:

• Collaborate with creative team members to determine the conceptual and copy direction of Munchkin's branding, marketing, and advertising initiatives
• Own and enforce the brand voice across all channels, develop/take lead in creating product messaging alongside brand.
• Demonstrate strategic thinking and exceptional entrepreneurial/visionary qualities; Recognize what the business needs, and anticipate the needs of cross-functional partners, ask the right questions to get the information needed to make an informed decision.
• Work in Munchkin's in-house Brand Design team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, social media, digital experiences, social assets, etc.), retail displays, internal sales communication, video content
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Be a steward of and maintain the Munchkin Brand in all creative created in-house, develop a copy style guide to insure the copy consistency throughout the brand
• Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
• Creative evolution - stay up to date with branding and advertising in all mediums
• Liaise with the Compliance Team to get naming, copy, and claims reviewed and approved

Bring It!

• Bachelor's degree required, preferably with English/Journalism focus.
• Minimum 7 years of experience in an advertising or in-house creative role, both print and digital marketing/advertising experience, with emphasis in CPG branding.
• Mastery of written communication, both short- and long-form
• Proven creative ability
• Experience concepting and writing smart, relatable, and on-trend short-form content for social platforms, ideally with an understanding of parenting trends and tone.
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to present and sell creative ideas
• A solid understanding of marketing and advertising principles
• Digital portfolio demonstrating strategic and creative strength.
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
• Ability to understand technical content and quickly learn new material.
• Flexibility and resilience, including ability to adapt to changing/uncertain conditions.
• Solid understanding of consumers' interaction with various media and strength in adjusting language based on medium.

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $115,000 - $130,000
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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