Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is looking for a conceptually driven copywriter to join our Plus Brand Creative team. You’ll help tell the story of our platform, our community, and creators. Whether you're writing about the content that brings millions together to play, create, and connect each day, our commitment to safety, or naming a new experience—this role requires a strong sense of storytelling, refined craft, and a deep love for the platform.
You Will:
- Elevate the Roblox brand through concept-driven, high-craft writing
- Concept, develop, and craft ideas across mediums, including mobile, social, film, interactive content, brand activations, OOH, print, experiential, and events
- Collaborate closely with art directors, designers, marketers, and cross-functional partners to bring ideas to life—across digital, social, experiential, and in-product
- Maintain a rigorous standard of craft, tone, and detail across all copy
- Contribute to the ongoing evolution of the Roblox voice and help bring it to life across all brand and product surfaces
- Run projects through the entire production lifecycle, from initial concept to final implementation, ensuring all creative meets Roblox’s brand guidelines, and timeline expectations
- Report directly to the Creative Director as part of a close-knit, high-performing Plus Brand Creative team
You Have:
- Bachelor’s degree in English, Communications, Advertising, or a related field
- 5+ years of professional copywriting experience, writing for brands and products—at an agency, in-house, or both
- Exceptional copywriting, editing, and storytelling skills across a range of media—digital, social, product, experiential, film, and more
- A high level of comfort working in fast-paced environments, navigating ambiguity and tight turnarounds
- Strong collaboration skills—you enjoy working with cross-functional teams and partners, and take feedback and direction gracefully
- Strong communication skills, and the ability to articulate your ideas
- The ability to run multiple projects at once while consistently delivering high-quality work, and the ability to self manage your time and work autonomously
- A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process
- A passion for Roblox, the Roblox community and/or gaming
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
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