Senior Consumer Product Marketing Manager

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You’ll Make:

As Senior Consumer Product Marketing Manager, you’ll play a meaningful role in crafting how we bring new features to market and scale our fintech app to new and existing users. Sitting at the intersection of product, growth, and marketing, you’ll lead go-to-market strategies that not only drive awareness and adoption but also deepen user engagement across the customer journey while pairing new segments and target markets with deep insights to drive measurable outcomes. This is a hands-on role for a strategic and analytical marketer who thrives in a fast-paced, data-rich environment and knows how to connect features and use cases to tangible consumer value. This role reports to our VP, Consumer Product Marketing.

What You’ll Do:

Go-to-Market & Product Launches

• Lead end-to-end planning and execution for product and feature launches—from messaging and positioning to campaign rollout with channel partners and performance tracking.

• Ensure GTM strategies are aligned with business objectives, delivering clear actions to users and differentiating our product and outstanding value in a competitive fintech and rewards market.
  

Messaging & Positioning

• Craft crisp, compelling messaging for outbound channels that clearly communicate our app’s value to target segments, using AI tools to boost efficiency in personalization across user segments. 

• Map customer insights and usage data to continuously refine positioning and find opportunities across all touchpoints for driving activation, engagement, and retention.
  

Strategy & Engagement Growth

• Partner with Product teams to define marketing strategies that drive user engagement and retention, setting up clear briefs for growth, CRM and paid teams. 

• Identify and prioritize new opportunities, features, dynamic communication options to increase app stickiness and re-engage lapsed users, based on behavioral data and experimentation.
  

Market & User Insights

• Analyze user behavior, market trends, and competitive activity to inform product positioning and campaign strategy, partnering with research and design teams. 

• Turn complex data into clear recommendations and strategic insights for partners across product and marketing.
  

Experimentation & Optimization

• Leverage tools like Amplitude, Fullstory, and HotJar to build hypotheses, run A/B tests, and optimize key moments in the app journey.

• Track performance of campaigns and launches with the analytics team, identifying areas for improvement and iterating accordingly.
  

Competencies You’ll Need:

• 6+ years of in-house experience in consumer product marketing, ideally in a fintech or financial services app environment

• A strategic, metrics-driven mindset—you thrive working with data to identify insights, metrics, and drive decisions to hit KPI targets

• Strong outbound PMM experience, including ownership of GTM strategies for feature launches and an integrated campaign approach

• Proven ability to increase engagement, retention, and acquisition through cohesive tailored, creative, and breakthrough marketing ideation

• Excellent cross-functional communication skills and ease working with product, data, growth marketing, and creative teams

• A proactive, self-starting attitude—highly organized, meticulous with briefs, curious, with a growth mindset 

• Familiarity with marketing and analytics tools (Amplitude, FullStory, HotJar, Google Analytics, etc.)

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field
  

Bonus Points For:

• Experience working on consumer fintech apps, especially in high-growth environments

• Proven success with creative marketing strategies for product launches

• Comfort with marketing automation tools and growth experimentation frameworks

Tools We Use:

• Fullstory

• HotJar

• Amplitude

Location:

This role offers location flexibility; however, if you’re based in the Washington, D.C., Austin, Chicago, or NYC metropolitan regions, in-office attendance is required on a hybrid basis.

Compensation:

The U.S. base salary range for this full-time position is $155,000 - $195,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.