Senior Communications & Media Specialist

Connexus Credit Union - Who We Are:

Serving members across all 50 states, Connexus Credit Union is a member-focused cooperative that is proud to return profits to member-owners through high yields for checking accounts and deposit products, as well as competitive rates on our loans. We are a remote first employer with the majority of our employees residing in the upper Midwest.

As an employer we foster collaboration and high performance to achieve excellence. We holistically care for and develop our employees to thrive personally and professionally. We are proud to share our success with our employees and those we serve.

Connexus offers an Amazing Benefits package:

• 25 days of paid time off and 10 paid holidays

• 16 hours of paid Volunteer Time Off

• 401K Retirement with up to 6% employer match

• Excellent Health, Dental, Vision insurance, including multiple plan options

• Health Savings Account with generous employer contributions

• Employer paid Life insurance, Short-Term and Long-Term Disability

• Tuition Reimbursement from $4,000 - $7,000 per calendar year

• Robust Learning and Development program that includes an annual professional development stipend

About the Role:

The Senior Communications & Media Specialist leads the development and implementation of our internal communications strategy to inform, align, and inspire employees, while also managing external communications to foster a positive brand reputation with media partners and across online review ecosystems. This role partners closely with senior leadership to craft executive communications, govern message standards, and coordinate cross-functional storytelling. It also owns earned media and reputation management programs, including proactive pitching, issues response, and review monitoring/response protocols.

Responsibilities:

• Build and execute an annual internal communications strategy that aligns employees to company vision, values, and priorities; plan editorial calendars, cadence, and channel mix (e.g., SharePoint, Teams All-Staff, email, live forums).

• Serve as lead writer/editor for leadership messages, all-staff announcements, and key change communications; ensure clarity, consistency, and brand voice.

• Maintain and optimize internal channels (e.g., SharePoint homepage; Teams All-Staff) for reach and engagement, including analytics and continuous improvement.

• Develop presentation materials and talking points for executive and enterprise meetings.

• Lead earned media strategy and relationships with reporters, editors, and industry outlets; pitch stories that elevate the brand and support business priorities.

• Draft, edit, and route press releases, media statements, and Q&As; ensure consistency with brand, regulatory, and risk standards.

• Establish and enforce communication protocol for Incident Response Team (approval matrix, holding statements, post-mortems) in partnership with Risk.

• Create and run an online reviews strategy (Google, Apple/Android app stores, social/business directories): monitoring, response SLAs, escalation paths, and insights reporting to drive service and product improvements.

• Partner with stakeholders to ensure timely, brand-appropriate responses and to address root-cause drivers of negative feedback.

• Content, Governance, and Brand Standards.

• Own the enterprise KPI dictionary and messaging guidelines for internal/external communications; institute change control and versioning.

• Coach leaders and subject-matter experts on message development, media readiness, and presentation best practices; coordinate spokesperson training.

• Collaborate with creative/video teams to produce high-quality content for internal culture-building and community relations.

• Develop annual plans and quarterly scorecards; track channel engagement, employee sentiment, earned media outcomes, share of voice, and review ratings/response times; translate insights into actions.

• Ensure all communications comply with applicable Federal/State regulations (e.g., BSA and bank/credit union advertising standards) and internal policies.

Position Requirements:

• This position is Remote.

• Bachelor’s Degree, or commensurate experience is Required.

• 5+ years of experience within Communications and Media is Required.

• Prior experience with communication tools and platforms (e.g., SharePoint, Teams, email studios, media databases) is Required.

• Experience with media relations, issues communications, managing online reviews programs or social customer care processes is Required.

Connexus Credit Union's Employer Recognitions:

• 2024 Best in Class Employer, Gallagher

• 2025 Best Place to Work in IT, Computer World

Equal Opportunity Employer/Disabled/Veterans/41 CFR 60–1.4, 41 CFR 60-1.35