The Senior Campaigns Manager will lead the development and execution of comprehensive marketing campaigns, collaborate with cross-functional teams, manage marketing calendars, and analyze performance metrics to enhance brand awareness and engagement.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:
The Senior Marketing Campaigns Manager will develop and implement robust 360 creative campaigns across all channels (digital, social, ecommerce, influencers, paid media, etc.) collaborating with key cross-functional team to ensure execution and alignment of brand messaging.
What You’ll Do (Besides Help Drive Awareness):
- Support the development and execution of integrated 360 creative campaigns across key channels (digital, social, ecommerce, influencers, paid media, etc.) in alignment with brand objectives.
- Collaborate closely with cross-functional partners (product development, sales, integrated marketing, digital, creative, etc.) to ensure consistent execution and aligned brand messaging.
- Own and manage monthly marketing calendars, including planning key moments, coordinating 360 activations, and working with cross-functional teams to keep deliverables on track.
- Lead creative briefing for assigned initiatives and manage timelines and deliverables with internal teams and agency partners.
- Provide day-to-day guidance to junior team members and support agency partners to ensure high-quality execution.
- Track and analyze campaign performance metrics, translating community and consumer insights into recommendations for optimization.
- Ensure brand consistency by maintaining alignment with brand expression, tone, and values across all marketing touchpoints.
- Contribute ideas for new and innovative marketing approaches to drive brand awareness and engagement.
- Research and support brand partnership opportunities, helping evaluate concepts and execute approved collaborations.
Requirements:
- Bachelor’s degree in Marketing or a related field.
- 4–6 years of experience in marketing, with hands-on experience supporting and executing integrated/360 marketing campaigns.
- Solid understanding of the beauty industry (skin care preferred), consumer trends, and market dynamics.
- Experience contributing to the development and execution of marketing campaigns across multiple channels.
- Strong project management skills, with the ability to manage timelines, prioritize tasks, and juggle multiple projects.
- Effective communication and collaboration skills, with experience working cross-functionally.
- Analytical mindset with the ability to interpret data and apply insights to optimize marketing efforts.
- Passion for the beauty industry and commitment to staying current on trends and best practices.
- Insight-driven marketer with the ability to translate consumer and community insights into actionable marketing plans.
- Comfortable working in a fast-paced, evolving environment with shifting priorities and deadlines.
- Experience leading projects and/or mentoring junior team members; ability to influence cross-functional partners.
- Ability to make informed recommendations and support strategic decision-making.
- Strong presentation skills, able to clearly communicate ideas and campaign updates to internal stakeholders.
- High level of ownership, strong work ethic, and commitment to delivering high-quality work.
- Creative problem-solver with a passion for innovation and continuous improvement.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Data Analysis
Digital Marketing
Ecommerce
Paid Media
Project Management
Social Media
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