Senior Campaigns Manager, Customer Growth & AI Innovation

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

What You’ll Do

• Partner closely with the customer marketing org  as you lead the planning and execution of customer campaigns aimed at driving product adoption, expansion, and customer retention.

• Own the end-to-end campaign process—from developing strategic concepts and messaging to managing execution, optimization, and reporting—to ensure campaigns are both innovative and effective.

• Develop and deploy add-on product campaigns targeted at existing customers in collaboration with product marketing and customer success teams.

• Partner cross-functionally with marketing, customer success and sales to ensure aligned messaging and delivery across touchpoints.

• Drive campaign strategy and execution to build awareness and attendance for Simprosium user conferences and workshops.

• Use AI tools, such as Character Quilt, Mutiny, 6Sense, Hook and Jasper, to build, launch, and optimize BDR sequences and marketing campaigns at scale.

• Stay ahead of industry trends and AI innovation to bring fresh ideas and experimentation into the campaign approach.

• Test and evaluate new and existing AI tools and technologies to improve efficiency, personalization, and campaign outcomes.

• Analyze and report on campaign performance, generating insights to improve campaign strategies and increase ROI.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• 5+ years of B2B SaaS marketing experience, with a strong focus on campaign management.

• Proven experience executing customer expansion, retention, and upsell campaigns within multiple SaaS and/or technology companies.

• Strong understanding of integrated marketing strategy, campaign orchestration, and performance metrics.

• Data-driven mindset with the ability to interpret campaign data and pivot accordingly.

• Bachelor’s degree required, preferably in Marketing or Communications.

• Test-and-learn mindset—eager to experiment, iterate, and optimize based on insights and outcomes.

• Creative, agile, and forward-thinking, with a passion for testing new AI technologies and approaches.

• Excellent cross-functional collaboration and communication skills.

• Demonstrated success executing global campaigns, with sensitivity to regional differences and localization best practices.

• Hands-on experience with AI tools such as 6sense, Jasper, Character Quilt is highly desirable.

• Proficient in Google Suite, Salesforce.com, Asana, Looker, 6Sense, HubSpot.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NC, NJ, NM, NY, OH, OR, PA, RI, SC, TX, UT, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.