The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.
Position Overview
The base salary range for this position is $130,000 – $180,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
We are seeking a Senior Business Systems Analyst – Marketing Technology to support enterprise marketing systems and engineering delivery across a complex, multi-platform ecosystem. This role operates as a senior individual contributor, bridging business processes, product strategy, and technical execution.
You will partner closely with Product Management, Engineering, and business stakeholders to translate business objectives into implementation-ready requirements, ensuring alignment between functional needs, platform capabilities, and delivery outcomes.
This position is ideal for a technically strong analyst—often an engineer-turned-analyst—who thrives in enterprise environments and can drive clarity, structure, and execution across ambiguous and cross-functional initiatives.
Key ResponsibilitiesBusiness Analysis & Requirements Management- Partner with Product Management and business stakeholders to understand business goals, process needs, and functional requirements across the marketing ecosystem.
- Translate business requirements into clear functional requirements, user stories, process flows, acceptance criteria, and other artifacts that engineering teams can build against.
- Analyze requirements for completeness, feasibility, downstream impacts, and alignment with existing platform capabilities and architecture standards.
- Document decisions, assumptions, dependencies, and requirement changes clearly to support delivery quality and long-term maintainability.
- Support solution discovery and solution design for cross-system initiatives spanning CRM, marketing automation, integrations, and related data flows.
- Work closely with architects and engineers to clarify system behavior, define dependencies, and resolve functional and technical ambiguities during design and delivery.
- Support platform configuration definition and ensure that delivered solutions align with intended business outcomes.
- Contribute to backlog refinement and release planning in partnership with Product Management and engineering teams.
- Facilitate working sessions with cross-functional teams including Product, Engineering, QA, and business stakeholders.
- Act as a strong senior analyst within the team by improving requirement quality, bringing structure to ambiguous asks, and helping drive consistent execution.
- Strong experience supporting enterprise marketing and CRM ecosystems, including hands-on work with platforms such as Dynamics 365, Salesforce, and Marketo.
- Familiarity with integrations, data flows, lead management, and intake processes across marketing systems.
- Strong technical aptitude, including understanding of integrations, data flows, dependencies, and solution tradeoffs.
- Ability to create implementation-ready documentation such as user stories, process maps, functional designs, and acceptance criteria.
- Demonstrated ability to bridge business context and technical implementation details with minimal supervision.
- 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar techno-functional role in a large enterprise environment.
- Experience working directly with engineering teams, architects, and product managers in an Agile delivery model.
- Strong communication and stakeholder-management skills, including the ability to ask the right questions and challenge unclear requirements constructively.
- Experience in B2B marketing processes such as lead management, routing, lifecycle management, and marketing-to-CRM alignment.
- Experience supporting platform transformation or migration programs, including transition from legacy systems to target-state platforms.
- Familiarity with Workfront or similar intake and work-management platforms.
- Exposure to Adobe Experience Platform (AEP), customer data platform concepts, or adjacent customer-data capabilities.
- Prior experience in engineering, development, QA, or another technically grounded role before moving into analysis.
- Bachelor’s degree in Computer Science, Information Systems, Business, or a related field, or equivalent practical experience.
The base salary range for this position is $130,000 – $180,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
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