Senior Brand Strategist Lead

About this role:

Reporting to the Head of Brand Strategy, this position will play a vital role in defining the next chapter of Wells Fargo’s history through effective brand strategy. This individual contributor will help refine brand strategy through the development of directive consumer insights, aligned to business objectives and corporate priorities to create real, measurable impact.  This position can sit in Charlotte, NC; Los Angeles, CA; New York, NY or San Francisco, CA and offers a hybrid work schedule.  The Wells Fargo job profile is Senior Lead Marketing Consultant.

In this role, you will:

• Refine the strategic and durable vision of Wells Fargo’s enterprise brand strategy

• Leverage quantitative and qualitative research to extract key insights

• Distill key insights into engaging narratives that connect with both B2C and B2B audiences

• Refine brand framework to align with brand strategy, visual identity, messaging and tone

• Promote brand integrity across all brand and marketing touchpoints

• Drive the implementation of brand strategy to create best-in-class deliverables and customer experiences

• Conduct market research and competitive brand audits to stay ahead of trends

• Measure and analyze the performance of brand initiatives on business growth and brand perception

• Develop Brand Performance Scorecards to track brand health and campaign effectiveness

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing foundational brand strategy for world-class brands

• Experience developing brand architecture at an agency or Fortune 500 company

• Experience translating insights into actionable strategies that drive growth and brand perception

• Experience developing persuasive presentations with MS PowerPoint

• Experience managing relationships and collaborating with external stakeholders

• Experience navigating brand strategy implications across the breadth of the company’s current and future customer experience

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences senior decision makers

Office Locations & Pay Base Ranges:

• 401 South Tryon Street - Charlotte, NC ($111,100 - $197,500)

• 333 South Grand Avenue - Los Angeles, CA ($122,200 - $217,200)

• 150 East 42nd Street - New York, NY ($133,300 - $237,100)

• 333 Market Street - San Francisco, CA ($133,300 - $237,100)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.