Lead creative strategy for marketing campaigns, manage cross-functional teams, analyze brand performance, and engage consumers through digital platforms.
About us:
Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells. These products are not vegan or vegetarian—they are delicious meat, made without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love.
Founded as the world’s first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn’t have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood.
UPSIDE Foods has won various industry awards, including New York Times’ Good Tech Awards, FastCo’s Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.
About this job:
Are you ready to be at the heart of marketing for a world-changing brand? We're looking for a Senior Associate Brand Manager to join our team and play a pivotal role in shaping the future of UPSIDE. It isn’t an overstatement to say that success in this role means success for a category that could change the trajectory of the way humans eat. This isn't just about ads; it's about making a tangible impact on our future by connecting with consumers to create a movement.
As a Senior ABM, you'll be a leader and a strategist, turning bold ideas into actionable plans that drive both short-term revenue and long-term brand growth. You'll operate at the intersection of consumer understanding, creative vision, and business objectives, leading cross-functional teams and agency partners to bring campaigns and activations to life.
If you're a creative, action-oriented marketer with a passion for brand building and social media, comfortable navigating a fast-paced environment and influencing across all levels of an organization, this is the role for you.
Responsibilities include:
- Brand Strategy & Campaign Leadership:
- Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas.
- Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms.
- Champion “Brand Stands,” developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat.
- Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy.
- Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations.
- Cross-Functional Collaboration & Project Management:
- Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels.
- Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality.
- Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis.
- Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget.
- Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership.
- Digital & Social Media Engagement:
- Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations.
- Own influencer relations in partnership with agencies.
- Manage UPSIDE website maintenance.
- Financial Acumen:
- Manage the Brand budget.
- Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting.
- Lead Advertising Production and Agency Fees budget, including day-to-day administration.
About you:
- Bachelor’s Degree (MBA preferred) in Business, Marketing, or related field
- 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred)
- Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred)
- Outstanding verbal, written and interpersonal communications skills
- Creative thinker with strong analytical skills
- Operates with a sense of urgency
- Strong leadership and results driven
- Passion for mission-driven food innovation
- Growth mindset and consumer oriented
Compensation Range: $105,000 - $130,000*
*Pay may vary depending on factors including job-related knowledge and skills.
*Pay may vary depending on factors including job-related knowledge and skills.
UPSIDE Benefits!
- Stock options for all full-time incoming team members!
- 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
- Pet insurance for your furry family members!
- Unlimited PTO
- Company-sponsored learning & development opportunities
UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.
Top Skills
Brand Management
Marketing
Social Media
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