The Senior Analytics Manager will oversee end-to-end analytics, drive insights for growth, and ensure data governance across various digital platforms.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
We are a pioneering brand in the beauty space, driven by innovation and deep connection to our community. With a strong focus on authentic storytelling and meaningful engagement, we are committed to creating a lasting impact in our category. rhode is a brand rooted in intention, innovation, and impact — and we’re growing quickly.
rhode is seeking a strategic and hands-on Sr. Manager of Analytics to own end-to-end analytics across our digital ecosystem. This role will play a critical part in translating complex data into actionable insights that drive business growth across site optimization, performance marketing, customer acquisition and retention, and customer experience.
You will partner closely with cross-functional stakeholders in ecommerce, marketing, product, and customer service to provide strategic data guidance, dashboards, and recommendations. This is a high-impact role for someone who thrives in fast-paced environments and is excited about joining a high-growth beauty brand.
What You’ll Do
1. Site & Marketing Mix Analytics
● Lead analysis of customer behavior across rhode’s ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing (Meta, TikTok, Google, Affiliates).
● Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics
● Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools
2. Experimentation & Optimization
● Partner with digital product, growth marketing and retention marketing teams to design and evaluate A/B tests and personalization efforts
● Identify trends and opportunities across digital channels, providing actionable insights with profitable growth
3. Customer Insights
● Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value and repeat purchase
● Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data
4. Data Governance & Infrastructure
● Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health
● Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools
● Build a culture of continuous improvement and optimization through data
What You’ll Bring
● 5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech
● Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL
● Experience with attribution modeling (MTA) and media mix evaluation (MMM)
● Understanding of customer journey and funnel analysis,
● Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and match market testing
● Ability to synthesize and communicate insights clearly to both technical and non-technical teams
● Highly collaborative, with a bias toward action and curiosity
● Prior experience in a fast-paced, high-growth environment preferred
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
AWS
Ga4
Looker
Shopify Analytics
SQL
Tableau
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