Senior Analyst Customer Base Marketing

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Analyst, Customer Base Marketing is responsible for managing marketing campaigns using customer behavior, lifecycle performance, and engagement trends to support strategies that improve retention, reduce churn, and increase customer lifetime value (LTV). This role leverages existing reporting to identify customer needs and growth opportunities, strengthens onboarding and engagement experiences, and informs marketing program enhancements across the customer lifecycle. The ideal candidate is highly analytical, detail oriented, and skilled at translating complex customer reporting into actionable marketing insights that drive meaningful improvements in customer experience and financial performance.
Responsibilities
Customer Data & Lifecycle Analytics

• Analyze, and interpret reporting related to customer behavior, engagement patterns, churn, product adoption, & lifecycle performance
• Use existing dashboards and recurring reports to monitor core base management KPIs (e.g. churn, save rate, ARPU, tenure, onboarding completion, product penetration)
• Identify trends, risk indicators, & opportunities to enhance customer retention and engagement

Program Performance & Insights

• Evaluate the effectiveness of customer programs such as onboarding, loyalty initiatives, save/retention offers, referral programs, & mover experience workflows
• In conjunction with the Data Science Team, conduct A/B testing & performance deep dives to determine what drives higher engagement & reduced churn
• Implement data driven recommendations to optimize lifecycle communications, promotional strategies, & customer journeys

Cross Functional Collaboration

• Partner with Marketing, Data Science, Product, Customer Care, & Sales to ensure customer lifecycle initiatives align with customer needs, product capabilities, & business objectives
• Support the execution of go-to-market strategies for customer engagement initiatives (e.g. product migrations, adoption campaigns)
• Work with Finance to assess the financial impact of retention programs & forecast LTV improvements

Competitive & Market Analysis

• Create marketing strategies using analysis related to customer experience, lifecycle programs, loyalty strategies, & churn mitigation tactics
• Benchmark internal performance against industry norms & identify gaps or opportunities for innovation

Strategic Recommendations & Communication

• Provide clear, reporting-backed recommendations to enhance the customer experience & improve retention metrics
• Present insights and performance updates to leadership and cross functional stakeholders
• Continuously refine marketing methods using reporting and segmentation to improve accuracy and operational efficiency

Qualifications
Required

• Bachelor's degree in Business, Marketing, Data Analytics, Economics, Communications, or related field
• 2-4 years of experience in marketing, customer analytics, retention strategy, marketing analytics, CRM operations, or lifecycle management
• Strong proficiency in Excel and PowerPoint
• Experience with CRM systems like Adobe or Salesforce
• Solid understanding of customer lifecycle metrics
• Excellent problem-solving skills and attention to detail.
• Ability to communicate complex insights clearly and succinctly

Preferred

• Experience in telecom, subscription services, or other industries with recurring revenue models

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $92,534 - $152,021/year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.
Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty