ABOUT OVERCAST DIGITAL
OverCast Digital is a leading triple-certified TikTok Shop Partner based in Irvine, CA. We specialize in providing comprehensive solutions for rising social commerce channels, including strategy, affiliate management, and LIVE shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.
THE ROLE
We're seeking a relationship-driven, strategic Senior Account Manager to own client strategy, GMV growth outcomes, and team leadership for an assigned portfolio - setting the direction that Account Managers and Associates execute against, and serving as the client's primary trusted advisor.
The ideal candidate has hands-on experience running TikTok Shop accounts, plus a background in commerce, affiliate marketing, or growth strategy, and is comfortable managing a team and partnering across a cross-functional org to drive results.
WHAT YOU'LL DO
Client Strategy & Relationship Management
- Act as the primary point of contact and trusted advisor for the client relationship, building long-term partnerships with realistic but ambitious goals.
- Set the account strategy and educate clients on the TikTok Shop ecosystem and growth levers.
GMV Growth Accountability
- Own GMV growth outcomes across an assigned portfolio of client accounts.
- Analyze content, competitor, and promo landscapes to identify what's driving or blocking growth, and adjust strategy accordingly.
Team Leadership & Portfolio Oversight
- Manage and develop the Account Managers and/or Associates supporting your portfolio - reviewing their work, providing feedback, and maintaining a high quality bar across deliverables.
- Serve as the final internal escalation point before agency leadership, resolving risks and blockers raised by your team.
Strategic Reporting & Insight
- Turn validated performance data (GMV, orders, CVR, AOV, traffic, promo, content, and LIVE performance) into strategic recommendations, not just summaries.
- Present a clear point of view to the client on what to do next, driving the following cycle of decisions.
Affiliate Strategy Input
- Interpret affiliate performance trends to inform overall account strategy, flagging opportunities or risks to the affiliate function rather than owning recruitment directly.
Growth, Cross-Sell & Campaign Strategy
- Proactively identify growth opportunities and additional ways to support the client, including upsells and cross-sells.
- Design and evaluate offer/promotion strategy - promo structures, campaign timing, and bundle strategy - tied clearly to GMV goals.
Cross-Team Collaboration
- Partner with Affiliate, Paid Media, Account Managers, and Shop Ops to align on client strategy and keep execution moving smoothly across teams.
- Align with the VP of Accounts on account strategies, growth opportunities, and long-term client success.
Account Health & Churn Prevention
- Monitor account health signals - engagement, satisfaction, and performance trend - and act early on any warning signs to keep client relationships stable and growing.
WHAT WE'RE LOOKING FOR
Required Experience
- At least 2+ years of hands-on TikTok Shop management experience.
- 4+ years in account management, client services, e-commerce, or growth-focused roles.
- Strong understanding of social commerce, TikTok Shop, affiliate programs, and direct-response strategies.
- Exceptional soft skills - communication, adaptability, problem-solving, and relationship-building.
- Experience working with brands on growth-focused campaigns (not traditional media buying).
- Ability to analyze KPIs and campaign performance and turn data into strategic insights.
- Passion for digital marketing, emerging commerce trends, and client success.
Desired Experience
- Work experience at TikTok (the platform/company) is a plus.
- Strong understanding of TikTok Shop and social commerce trends.
Education
- Bachelor's degree in Marketing, Communications, or a related field.
Location
- Based in Irvine, CA
WHAT YOU GET
Benefits
- 401K
- Health Insurance
- Flexible PTO
- Flexible Work Hours
Silk Commerce Irvine, California, USA Office
47 Discovery, Suite 100, Irvine, California, United States, 92618
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
