Segment Marketing Manager

Job Description

Join the Legal Tech Revolution at Litera

Are you ready to shape the future of how law is practiced? At Litera, we're leading the legal AI revolution. As pioneers at the forefront of legal technology, we're transforming how 2M+ legal professionals work every day at the world's top law firms and corporate legal departments through our cutting-edge, AI-driven portfolio of tools. From intelligent document drafting to predictive analytics, from automated workflows to advanced security governance, we deliver innovative solutions seamlessly within Microsoft 365 and across every device lawyers use. With 30+ years of relentless innovation and the majority of the world's largest law firms as our clients, we're just getting started. If you're passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of something extraordinary—help us continue revolutionizing legal technology and defining what's possible in the legal industry.

Overview: The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for assigned customer segments.
• Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
• Create segment-specific messaging, positioning, and thought leadership content.
• Partner with Product Marketing to align product value propositions with industry relevance.
• Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
• Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
• Build relationships with industry associations, partners, and thought leaders within the segment.
• Track and report on key metrics including segment pipeline growth, market share, and customer engagement.

Qualifications:

• 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
• Strong understanding of customer segmentation, industry trends, and buyer personas.
• Proven success in developing go-to-market strategies tailored to specific industries or verticals.
• Excellent storytelling, messaging, and content creation skills.
• Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.
• Experience in campaign development, event marketing, and account-based marketing (ABM).
• Data-driven mindset with the ability to measure and optimize marketing impact.

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles

The salary range for this position is $105,000 to $135,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

As part of our strategic growth and commitment to enhancing our operational flexibility, we are excited to announce our transition to a hybrid working model. We will be establishing offices in Austin, Boston, Chicago, Denver, New York City, Philadelphia, New Jersey, Raleigh and Toronto.  These cities will serve as key hubs for our operations. We are actively seeking talented individuals to join our team and support this dynamic shift. Candidates interested in these opportunities should reside within a reasonable commuting distance from one of these future office locations, as employees will be expected to work from the office at least three days a week. This approach will enable us to cultivate a collaborative and innovative environment while providing the flexibility that modern work demands. This position can be located in any of our office locations listed above.